BET And MMA Link For Hip Hop-Assisted New Show

March 13, 2008 0


Hip Hop and Mixed Martial Arts bump heads in the new BET original series, Iron Ring.

From the creator of Ultimate Fighting Challenge (UFC), Iron Ring showcases the full contact combat sport with a twist, this time around, incorporating some of Hip Hop’s heavy hitters such as Ludacris, Nelly and Lil Jon.

The celebrity Mixed Martial Arts team “owners” will be paired with trainers and fighters battling it out in Mixed Martial Arts (MMA), jiu-jitsu, judo, karate, boxing, kickboxing and wrestling while competing for a $100,000 grand prize.

With teams like WBC welterweight champion Floyd Mayweather’s, “Mayweather Boys”, Lil Jon’s “Head Busters”, Juelz Santana and partner in crime Jim Jones’ “Team Dipset” and T.I. leading “Team Grand Hustle”, Iron Ring will definitely be a concoction of Hip Hop, sports and Hollywood.

“When I heard BET was bringing Iron Ring to the air…I wanted to be involved in any way I could,” said Ludacris, owner of “Team Luda.”What people will get out of Iron Ring is that it’s less about the man in the fight and more about the fight in the man.”

Mixed Martial Arts is quickly becoming one of the fastest growing sports in American entertainment, and big name marketing partnerships including Sony Playstation’s God of War, and Summit Entertainment’s film Never Back Down wanted, to be a part its evolution.

Artists such as Rick Ross, Big Kuntry, Young Dro, DJ Drama and Alpha Omega are also assisting various teams during the competition.

“With Iron Ring, BET is delivering on our mission of providing a wide range of programming for our audience, while also creating another forum for black athletes to showcase their martial arts talent,” said Reginald Hudlin, President of Entertainment for BET.

The 13 episode weekly series is set to launch March 18 at 11:00 p.m. ET/PT on BET.

HipHopDx

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