Diddy’s new I Am King/Queen fragrance marketing plans

August 11, 2008 0


Due to the success of his Forgivable fragrance, Diddy is set to launch a new line of cologne called “I Am King.” The new cologne is set for a December launch and will be supported by the above I Am King print ad campaign that will be featured in urban and lifestyle magazine along with an accompanying outdoor campaign. The print and TV campaign kicks off in September and will portray Combs as his typical mogul self which includes flying to exotic locations like Monaco and Saint-Tropez with models Bar Refaeli and Ana Paula, riding jet skis around the French Riviera, lounging aboard his yacht and gambling inside the Casino de Paris in Monte Carlo.

Diddy recently told Women’s Wear Daily “I Am King is a statement about all men. We are all descendants of royalty – and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings.”

Diddy also has released a Sean John line of tees that support the similar I Am King theme. These tees are currently available at online stores such as Dr. Jays. The I Am King cologne will have a similar distribution model to Forgivable and will be featured nation-wide exclusively at Macy’s department stores. Forgivable has racked in over $100 million globally from its current Macy’s deal. Diddy will follow up with a woman’s perfume called I Am Queen in 2009 and will also be supported with a full ad campaign and Sean John clothing.

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