Beats by Dr. Dre will soon be offering its signature headphones to please the visual sense as well as the aural, as the brand’s flagship product will be available in a range of bright new colors: pink, orange, purple, blue, silver and green. Each features a high-gloss, scratch-resistant finish, and the same superior sound quality you expect from Beats. Priced at $299, the vividly hued headsets are expected to hit store shelves starting October 16th.
Coming next month, a Beats Wireless Solo on-ear Bluetooth model (no price yet). “The Wireless Solo is very important to us to get right,” Iovine says, “because we don’t believe wireless Bluetooth sounds great on headphones. It took us a long time to get something that we thought was impactful enough to put the Beats stamp on and I think we have gotten there.”
Also due by the holiday season (no price yet):
— New Beats mixer headphones designed for disc jockeys, developed with Grammy winner David Guetta. “It’s strong, light, durable and powerful,” Iovine says.
— A new Beatbox portable speaker with built-into Bluetooth. “You can connect your phone, your tablet, your computer, anything with Bluetooth pairing for audio out, which is almost every device now,” says Luke Wood, Beats Electronics president and chief operating officer.
This year, Beats expects revenue in excess of $500 million, Iovine says. Like many other companies, it’s being hit with massive counterfeiting of its products. “They are coming out of China,” he says. “It’s a real problem in consumer electronics right now.”
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