Going for a slightly sleeker but very familiar look, the NFL unveiled its new uniforms Tuesday. Nike, the league’s latest apparel maker, stayed away from the wildly experimental designs it uses with the University of Oregon, get-ups that sometimes make it hard to identify the Ducks.
But only the Seattle Seahawks, who took the unveiling of the uniform as an opportunity to start a rebranding campaign for the franchise, made significant alterations to their uniforms, adding some neon green trim down the sides of the pants and numbers.
“I like the fact that there are teams that are pretty much staying more in line with where they’ve been and there’s other teams that are starting to push a little bit more,” said Nike CEO and President Mark Parker. “We see that happen at the college level perhaps even more aggressively, but I think you’ll see the NFL evolving and Nike being an exciting partner in actually helping make that happen.”
The Seattle uniforms, modeled by defensive back Kam Chancellor, were definitely a winner among the other players.
© 2012, Brandon Wyche. All rights reserved.