The latest single “Cloud” produced by North Carolina up and comer J Rodgers off of Japhia Life‘s critically acclaimed new LP Westside Pharmacy, with it’s minimalistic and menacing 808 littered instrumental sounds like a blast from past 80’s era hardcore hip hop, while still showcasing a progressive sonic soundscape. The reality of Japhia’s artistic self conscious shows up in lines like “See I started rapping in 94, Why you think I sound like I’m from the 90’s for”. Artistically, a “Cloud” is meant to be slang for a thought or a message in terms it’s meaning. With that said… “Just make sure it’s loud, now that’s a Cloud. that’s real though”.
DOWNLOAD: Japhia Life – Cloud
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