This is perhaps one of the biggest songs of 2013 so far, Macklemore x Ryan Lewis “Can’t Hold Us” finally gets an official video.
Note from Ryan Lewis:
It seems like when a music video comes out, the title that receives all of the credit and travels with a film is that of the director. It’s as though the director is the “artist” or “creator” of the music video, when in reality a music video is first a written treatment, produced (putting together ingredients like actors and locations), shot and directed, cut on the editing board and finally color graded. The music might be fine tuned and scored specifically for that film. There are so many variables that are completely equal if not sometimes more complicated than directing, it’s a shame that so much credit comes down to whoever fulfills that position. A director wouldn’t have shit to direct without a producer. A producer would have nothing to produce without a writer, and so forth.
For our team, I think it’s even more complicated because roles tend to cross over. We simply don’t work within the conventional hierarchy of the film industry (director, producer, etc.) Sure, people have concrete pre-defined roles based on their expertise, but our team has the remarkable ability to wear multiple hats. Can’t Hold Us was a video that showcased this well.
After three months of shooting, finally getting to those last few frames where you reveal the credits, it’s a tense moment. There isn’t exactly a sensible way to do it, if we’re trying to fit people into classic film roles. It leads me to the point that although we do our best to give people titles, this was a video fully created by seven individuals at the forefront. Take any of those people out of the equation, you’d be watching a very different video. I write this in hopes that you don’t fall under the illusion that one person creates a music video, particularly at the Macklemore camp. We are constantly challenging and enhancing each another’s ideas and I take pride in believing that’s the reason we make great videos. – Ryan Lewis
Jon Jon Augustavo
Da Kadu Brown
Director of Photography
Editing & Color Grading
Post Production Supervisor
Sierra Blu Kennels
USC FIJI House
Karen Stimwell & Co.
Hollywood Props, Auckland
Court in the Square
First Scene Costume, Auckland
Painted Camels Unlimited
Mercury Bay Aero Club
Michael Barrett/United Reprographics
Can’t Hold Us feat. Ray Dalton
(B. Haggerty, R. Lewis, R. Dalton)
Macklemore Publishing BMI, Ryan Lewis Publishing BMI
Produced by Ryan Lewis for Macklemore DBA Ryan Lewis LLC
Written by Macklemore
Additional Vocals by Ray Dalton, Camila Recchi, Victoria Fuangaromya, Tyler Andrews
Trumpet by Owuor Arunga
Trombone by Greg Kramer
Violin by Andrew Joslyn
Recorded and Mixed by Ryan Lewis, Ben Haggerty
Macklemore/RyanLewis Studios, Seattle, WA
Mastered by “Big Bass” Brian Gardner, Hollywood, CA
© 2013, @BWyche. All rights reserved.