Nas Officially Launches Mass Appeal Records via Sony RED !!

May 16, 2014 1

nasmassappeal

Billboard reports:

Nas, who turned hip-hop on its ear 20 years ago with his groundbreaking debut album “Illmatic,” is going independent. The venerated rapper, 40, is launching Mass Appeal Records, an independent record label, which, in addition to shepherding a new generation of hip-hop hopefuls, will also provide an outlet for new Nas music when his contract with Def Jam expires later this year.

Mass Appeal Records is co-founded by Peter Bittenbender, 36, and will succeed Decon Records, a boutique hip-hop label-turned-creative studio started by Bittenbender and video director Jason Goldwatch in 2002. The creative studio, which has grown to service blue chip clients including Nike, Rockstar Games and CNN, will continue as Decon while music operations are shifted under the Mass Appeal umbrella.

Last spring, Nas and Bittenbender raised $1.2 million to relaunch the street art and culture publication Mass Appeal magazine, which will serve as a sister company to Mass Appeal Records akin to the relationship between Vice Records and Vice magazine, or The Fader magazine and Fader Label.

“I’m excited to be a part of creating and supporting future careers and legacy artists, promoting love and finding new genius to help the world,” Nas said in an email. “I’m going to be as involved as I need to be, but I also want to be respectful of the art and give artists the space they need to grow and become themselves.”

First among Mass Appeal Records releases, arriving late this summer, will be an annual compilation album featuring friends of the brand like Future, Pusha T, Mac Miller, A$AP Mob and Nas himself performing a cover of the 1994 Gang Starr single that gave the company its name. Also on deck is “Lost Tapes 2,” a collection of unreleased Nas music, and a posthumous album from Pimp C that will pair the Houston icon and UGK member with modern production titans like Juicy J, Mike Will Made It and DJ Mustard.

Sony’s RED is Mass Appeal’s distributor, reuniting Nas with the parent company that released “Illmatic” in 1994. RED won the rights to the label in a bidding war with Caroline and the Alternative Distribution Alliance, putting up an advance in the low seven figures for a multi-year agreement.

“Nas is a tremendous artist and one of hip-hop’s all-time greats,” said Doug Morris, CEO of Sony Music Entertainment. “We are delighted to welcome him back to the Sony Music family.”

Among Mass Appeal’s first signings are the Detroit street rapper Boldy James, 17-year-old New York rapper Bishop Nehru and former XXL Freshman Fashawn. While hip-hop is an obvious area of expertise, Nas and Bittenbender plan to expand the label to include singer/songwriters, EDM artists and DJ/producers.

“We want to become the next XL,” says Bittenbender. “This is an opportunity to take everything we’ve learned and build a global, diversified label from the ground up.”Reggie Ugwu

© 2014, . All rights reserved.

  • Illawill

    I’m happy for anything Nas doe, nearing the end of his contractual agreement with Def Jam I wanna see Nas doing it big and successfully so good luck to him

  • News
  • Music
  • Videos
  • Exclusive
Bizzy Crook – Simply Lucky Tour Vlog Ep.4 (Video)Miami’s Bizzy Crook has been on a path to a great career. Over the past... Kanye West To Deliver A Lecture At Oxford University’s Museum Of Natural History Today!  Mr. West keeps building his musical as well as cultural resume up as of... Gettin Jiggy Wit It: Will Smith’s New Film ‘Focus’ Tops Box Office Grossing Over $19 MillionWill Smith is continuing to smash the box office charts with his latest film ‘Focus’.... ESPN Anchor Robert Flores Has An Interesting Take On Iggy Azalea’s Role In Hip-Hop (Video)This is the funniest thing I’ve seen or heard in a longtime. Rapper/ Pop star... Mo’Nique Claims She Was Offered The Role Of Cookie On “Empire” (Video)Mo’Nique is once again making headlines over comments surrounding Hollywood and allegations she was blackballed from working... Migos Will Release New Mixtape This Week!Nobody in the industry works as hard as these guys. I’d go on a limb... Air Billions: Michael Jordan Named The 1,741st Richest Man In The World; NBA’s First BillionaireMichael Jordan is known for his greatness in the NBA and for changing the sneaker...
Kanye West – All Day Ft. Allan Kingdom & Theophilus LondonAfter liberating us with a debut performance of the record at the 2015 BRIT Awards,... Noah-O – Filipino King (Produced By Kleph Dollaz)Noah-O is releasing a new album ‘All Souled Out’ with the late Richmond,Va rapper/producer Kleph... Bizzy Crook – Simply Lucky Tour Vlog Ep.4 (Video)Miami’s Bizzy Crook has been on a path to a great career. Over the past... Kanye West To Deliver A Lecture At Oxford University’s Museum Of Natural History Today!  Mr. West keeps building his musical as well as cultural resume up as of... Jose Guapo – Is You Mad Ft MigosAfter giving us Who Want It last week, Jose Guapo & Migos return once more... Ty Dolla $ign & Diplo – Stand For (Alternate Unreleased Version)With Ty Dolla $ign‘s “Stand For” serving as the Taylor Gang’s artist’s first single off... Wale – The Matrimony Feat. Usher  Wale has been on a whirlwind press run over the last few weeks and...
M.I. – Monster Freestyle (Video)Here is M.I. video for his “Monster” freestyle... ESPN Anchor Robert Flores Has An Interesting Take On Iggy Azalea’s Role In Hip-Hop (Video)This is the funniest thing I’ve seen or heard in a longtime. Rapper/ Pop star... Chedda Da Connect – Flicka Da Wrist (Video)Chedda Da Connect’s single “Flicka Da Wrist” has been out for a hit here in... Skippa Da Flippa x Lil Durk – Real Street Nigga (Video)QC The Label’s own Skippa Da Flippa and OTF’s own Lil Durk have teamed up... RocC$tar – Stress Free/Drug Habit (Video)For all of those who’ve dreamed of becoming Rockstar’s growing up, here’s a look at... Kanye West Performs “Only One” Live On The Jonathan Ross Show (Video)Kanye West stopped by The Jonathan Ross show last night & performed one of his... Zie – DNS (Prod. by Herbie 808’s) (Video)Hip-hop artist Zie has dropped off the video for his record “DNS”. Originally featured on...
Quilly Performs “Real One” Live at The TLA (2/25/15) (Video)On Dek’s Quilly had the luxury of opening up for Lil Durk at a jam... Loudboy Kev – Everything Still A Hustle (Video)Loudboy Kev drops off his first single, which is the title track taken from his highly... Mylezia – MoreDelaware songstress, Mylezia King, who was recently nominated at the 2014 Philly Hip-Hop Awards for Best New... Lil Durk Brings Out Omelly In Philly To Perform “What You Saying” (2/25/15) (Video)OTF’s Lil Durk performed at a jam packed Philadelphia’s Theater of the Living Arts on... Quilly Talks HSH6 Mixtape, NBA All Star Weekend, 50 Cent, Meek Mill & more (Video)HHS1987 catches up with Quilly at the TLA where he was preparing to open up... Lil Durk Talks ‘Remember My Name’, Reuniting With Chief Keef, Working With Meek Mill, Derrick Rose’s Knee & More With HHS1987 (Video)Recently, HHS1987 caught up with OTF/Coke Boys rapper Lil Durk before his performance at the... Real Nigga Etiquette with Luck Hef: Be Yourself, Don’t Play Yourself (S2E4) (Video)Luck Hef is back with Season 2 Episode 4 on “Be yourself, don’t play yourself.”...