Jordan Brand will launch a three-shoe Laser Pack during NBA All-Star Weekend, paying homage to classic shoe silhouettes and timeless Michael Jordan moments. The Laser Pack includes the Air Jordan I, Air Jordan IV and Air Jordan XX. Each shoe features matching pearl-inspired coloring, laser-print uppers, icy outsoles and reflective details, paying tribute not only to the original laser products, but also the 30th anniversary the Jordan Brand will celebrate in New York City.
AIR JORDAN XX LASER
In 2004, Nike designer Tinker Hatfield had asked Jordan for new insights into his career and achievements, but Jordan kept coming up empty. One day, he told Hatfield, “I’m ready to talk,” and talk he did. The memories, stories, anecdotes and achievements flowed, inspiring Hatfield and fellow designer Mark Smith to create symbols that represented all of the moments that mattered to Jordan. Finding inspiration from cycling shoes and motorcycle tires, Hatfield created a shoe to celebrate the first 20 years of the Air Jordan franchise: the Air Jordan XX.
Ten years later, this timeless model returns with laser-etched lace covers and a laser aesthetic. Flush with an ankle strap and collar, the Air Jordan XX adds futuristic appeal to the collection while maintaining a historic look into the Jordan Brand’s DNA.
AIR JORDAN I LASER
Jordan Brand celebrates this seminal sneaker with a laser-engraved version, remaining faithful to its original version with remastered premium materials. The Air Jordan I Laser features white leather, laser-etched to commemorate the last three decades of Jordan and his shoes.
AIR JORDAN IV LASER
A throwback to the early- to mid-2000s, the Air Jordan IV Laser returns with a premium white upper, tonal leather overlays and intricate laser-etched touches. Reflective 3M detailing on the tongue and ice outsole bring a modern-day look to Jordan’s fourth on-court performance shoe.
Celebrating the Air Jordan Laser story and iconic Jordan moments, the 166 Flatbush pop-up store pays homage to the brand’s last 30 years through a Brooklyn perspective. Featuring a hand-painted floor and displays of rare, iconic and historic sneakers, the store will host numerous shoe launches and consumer customization stations throughout All-Star Weekend. Historic Jordan Brand pins, featuring AJ I silhouettes and iconic branded logos, will also be available at 166 Flatbush throughout the weekend.
166 Flatbush is open to the public 8am-9pm Friday, February 13th, through Monday, Feb. 16.
To ensure Jordan Brand fans are in the know and have access to all the best experiences, the brand has created a mobile website featuring exclusive content, access and more. Fans on the ground in New York can visit the Jordan Brand All-Star mobile site at Jordan.com/ASWNYC.
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