The Pac Is Officially Back: The Atlanta Hawks Unveil Their New Logos (Photos)

June 1, 2015 0

hawks-new-logo The Pac Is Officially Back: The Atlanta Hawks Unveil Their New Logos (Photos)

Welp, Atlanta fans, the Pac is officially back! After the Atlanta Hawks put forth the best season in franchise history, the Hawks brass have announced that the iconic Pac-Man Hawks logo is here to stay. Not only will the Pac be the Hawks primary logo, the Hawks have also revealed a brand new secondary logo.

new-logos-2015 The Pac Is Officially Back: The Atlanta Hawks Unveil Their New Logos (Photos)

According to Hawks.com, 

Our fans have been so excited by the return of the iconic Pac-Man logo. This season, we set merchandising sales records for Hawks and Pac-Man gear so it was a natural move to make Pac-Man the primary logo for the Atlanta franchise. The addition of the Atlanta Hawks Basketball Club to the logo is just as meaningful as it speaks to our belief system that an inclusive and welcoming culture to all Atlantans is the only way to truly be a successful franchise,” CEO Steve Koonin said.

The mission of the Atlanta Hawks Basketball Club is to entertain and unite the city of Atlanta through basketball. In the spirit of unity, the Atlanta Hawks Basketball Club invites players, coaches, alumni, partners, employees, members and fans to join the club in support of our team and our city. This new Basketball Club designation reflects our commitment to improving the quality of our fan experience, building an emotional connection with our fans and maintaining an inclusive environment that welcomes all people.

The Hawks also unveiled a completely new secondary logo (see below) that pays tribute to the history of the city of Atlanta.

“Our new secondary logo represents the storied history of our proud city. Being True to Atlanta means embracing all parts of its history and we are proud that this logo illustrates that so wonderfully,” Koonin said.

The Hawks will unveil a full brand identity, including the most modern and cutting-edge uniforms in the NBA prior to the 2015 NBA Draft.

This will be a huge offseason for the Hawks. They have the 15th pick in the 2015 NBA Draft and stars DeMarre Carroll and Paul Milsap are both free agents. As NBA fans gear up for the 2015 NBA Finals, stay tuned to HHS1987 for all your sports news.

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