Welcome To Atlanta: Mercedes-Benz Will Acquire The Name Of The Atlanta Falcons New Stadium

August 21, 2015 0


2017 is right around the corner and although the 2015 NFL season is just about to kickoff, Falcons can’t help but anticipate the new state of the art stadium being built directly across from the Falcons current home, the Georgia Dome.

The Atlanta Falcons new stadium is set to open for the Falcons 2017 season but reports have surfaced today on what the name of the stadium will be.


According to the AJC, 

The Falcons declined to comment this morning on a report that Mercedes-Benz will acquire the naming rights to the team’s new stadium in downtown Atlanta.

According to Sports Business Journal, the German automaker is expected to sign the contract today.

“We have no comment on the report,” Falcons spokeswoman Kim Shreckengost said.

An announcement is expected Monday at the stadium construction site next to the Georgia Dome.

The Falcons have been marketing naming rights to the $1.4 billion retractable-roof stadium since last year. Team officials have said they expected the name to fetch in the upper range of such deals in the NFL.

The largest NFL naming rights deals are the New York Giants’ and Jets’ deal with MetLife for a reported $17 million to $20 million per year on their shared stadium and the Dallas Cowboys’ deal with AT&T for a reported $17 million to $19 million per year.

Under terms of the Falcons’ stadium deal with the city of Atlanta and the Georgia World Congress Center Authority, the team controls the sale of naming rights and retains the revenue received. Neither government entity has approval rights over the naming-rights deal.

Mercedes-Benz announced plans in January to move its U.S. headquarters from New Jersey to metro Atlanta. The company is temporarily housed in an office park in Dunwoody. It plans to build a new headquarters campus in Sandy Springs at Georgia 400 and Abernathy Road.

The Falcons have yet to comment so stay tuned to HHS1987 for more details.

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