Eddie Huang partners up with Scion to promote their new 2016 car model iA with the push of a button, literally. Eddie takes the new 2016 Scion iA, which is equipped with some progressive standard features, like the push-start and 7” touchscreen display (with optional navigation) around Los Angeles to chauffeur a few special guest celebs through the town. Among the riders Huang scoops up, DJs/producers, Prince Paul (think Stetsasonic, Boogie Down Productions, Big Daddy Kane and De La Soul) with his son, DJ P. He also has musician Stevie Lee and rappers Vince Staples and Cam’ron, as they sit in the car and have different conversations while getting a chance to check out the new iA. This video is part of Scion’s recently announced partnership with Eddie Huang, and as part of the partnership Scion is also releasing a curated EP of the author and TV producer’s favorite up-and-coming musicians. The EP, titled Scion AV Presents: Eddie Huang’s Shellfish or Better, will be released September 8th and will be free for fans to stream and download. You can expect to hear new music from Keith Ape, Father, Prayers, Manolo Rose and Maxo Kream who are all featured on the extended play.
Watch the very entertaining video, and if you’re in the market for a new whip this might entice you to cop a new Scion iA.
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