MTV just announced today that platinum-selling Atlanta rapper Future will perform at the 2016 “MTV Video Music Awards”. The performance will mark Future’s first appearance on the VMA stage.
— Video Music Awards (@vmas) August 22, 2016
MTV made the announcement with the following video that was custom-created by director Tom Gould: here (embed below). The video will also be featured in the VMAs ad campaign, “Canvas”. As performers are added to the VMAs lineup, each will select a Pantone color (Future’s is red) and create a 30-second creative spot that will be incorporated into the larger campaign. The result will be a highly-personal, artist-driven campaign.
Future joins previously announced performers Britney Spears featuring G-Eazy, Nick Jonas featuring Ty Dolla $ign and Video Vanguard recipient Rihanna.
The 2016 “MTV Video Music Awards” will air LIVE from New York’s Madison Square Garden on Sunday, August 28 at 9:00 p.m. ET/PT. Stay tuned to HHS1987 for all your new music. Follow @eldorado2452 on Twitter and Instagram for all your music and entertainment news.
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