Magnetic forces have two sides, one is positive and attracts; the other is negative and repels. In E-Reign’s latest release, “Magnet,” he beckons fans to be a force for good while they positively “magnetize” others. The single is targeted specifically at his female fans, and urges them to follow their dreams, work hard and be a “trendsetter.” Just as E-Reign’s recent releases, “Magnet” has a powerful pull and it is attracting more attention to this New York based hip-hop artist.
“Magnet” is a downtempo collision of poetry and poise, all while delivering a powerful message lyrically. With a hooky synth-riff backing up bass and percussion, the song is laid out simply and direct. E-Reign explains the creative goals and thematic elements of “Magnet,” “I don’t think the music world is giving enough attention to the females out there busting their butt, holding down a job and family.” This track is a musical mantra of turning pain into gain, trademarked by E-Reign’s inimitable sound and style.
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