For as long as the genre’s been around, rap has been deeply connected with authenticity and the idea of “being real.” And for Denver rapper Saint Joe, it’s a concept he both takes to heart and explores in his new music video for “Being Real” featuring West Philly Freck and Hypnautic (of acclaimed Colorado crew Top Flite Empire).
Through a lens that harks back to VHS-like distortion, the three emcees share camera time while portraying realness through metaphorical imagery, sleek editing, and performance footage. In between shots of the rappers delivering their wordplay-laden verses, there are clear nods to mid-’90s crime film Dead Presidents and the power of money.
“Being Real” boasts a strings-laden, sample-flipping instrumental from Dialectic, and the track itself will appear on Joe’s upcoming album, Thinning Out The Heard, which is set to drop Aug 5 through all major digital retailers via Joe’s K.R.A.K Productions, LLC imprint. The project also features the previous released single, “Homicide Fetish,” a gritty tune featuring Chris Rivers and Chino XL.
“Being Real” can now be purchased off the iTunes pre-order for Thinning Out the Heard, as the project’s second instant grat track. Stay tuned for more song leaks and visuals! Stay tuned to HHS1987 for all your new music. Follow @eldorado2452 on Twitter and Instagram for all your music and entertainment news.
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