Canadian born singer-songwriter Sara Diamond premieres the video for her new single “Ride.”The video lets viewers play voyeur as they look into the lives of friends, family and loved ones who ride for each other through a difficult moment, as well as for those who rather ride it out instead of caving in the face of adversity.
‘Ride’ is an anthem for anyone who has felt trapped in their mind and has allowed fear to dictate their decision making. Together, we can ride and make the most of the lives we were given and the lives we choose to create.”
Inspired by the single ‘Ride’ Sara created the #MarchRideChallenge as a way to highlight women who have rode for others. The campaign, running through Women’s History Month, includes influencers like Kiera Please, Curly Rahel and Stephanie Perez. The #MarchRideChallenge is an ode to women who find the strength to stand up for, standby or prop up others through tough times. Participants of the challenge have shared real-life stories, anecdotes or simply words of gratitude for the amazing women in their lives and then challenged their friends to do the same.
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