Enter the delightfully weird and trippy world of “No Avatar,” the engaging new video from West Coast rapper/singer-songwriter Ariano and his featured guest, Josh Dominguez.
The video’s directed by Gifted Glitch (also behind Ariano’s ethereal visuals for, “Do You Know My Name”) with the lighting and cinematography handled by Jimmy Sara. Together, they infuse “No Avatar” with a psychedelic otherworldly quality while accentuating the lyrics delivered by Ariano and Dominguez. They appear on a stage together as performers under the watchful gaze of a puppet master, a fitting depiction given that the song deals with the phony, masquerading ways we speak to each other these days.
The gripping single stems from his entirely self-produced new album, F… You, I Love You, Pay Me, and clearly illustrates his frustrations and troubles with the way our society communicates in the modern age. It’s one of many well-aimed criticisms Ariano shares throughout the entire record, which also happens to be his best release yet.
Check out the visuals and head over to your preferred outlet to support, F… You, I Love You, Pay Me which is available now through all major DSPs via Ariano’s own Popular Nobody label.
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