The latest single Cloud produced by North Carolina up and comer J Rodgers off of Japhia Life’s new LP Westside Pharmacy, with it’s minimalistic and menacing 808 littered instrumental sounds like a blast from past 80′s era hardcore hip hop, while still showcasing a progressive sonic soundscape. The reality of Japhia’s artistic self conscious shows up in lines like “See I started rapping in 94, Why you think I sound like I’m from the 90′s for”. Artistically, a “Cloud” is meant to be slang for a thought or a message in terms it’s meaning. With that said… “Just make sure it’s loud, now that’s a Cloud. that’s real though”.
DOWNLOAD: Japhia Life – Cloud
© 2012, @BWyche. All rights reserved.