A few months back there were rumors about Skateboard P starting a new label, and now The Neptunes is reporting that the label, I Am Other has begun and Odd Future’s HNIC, Tyler The Creator is the first artist to be signed to it. Below is what Pharell had to say about the new situation.
Tyler, The Creator will be one of the first three artists on Williams‘ new label, I Am Other, aimed at launching a generation of self-motivated, Internet-savvy musical talent. “They’re not getting the recognition in the mainstream media, but in the digital world they dominate – the 16-, 17-, 18-year-old virtuosos all over the world coming out of nowhere and just taking stake in their position. The Others are multifaceted, pro-active people who live outside the box and aren’t confined by categories.” - Pharrell
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