Philadelphia-based lifestyle fashion retailer VILLA, along will international lifestyle brand NEW ERA and Maybach Music Group’s Stalley, will be coming together at the VILLA LAB in 3 cities. The VILLA LAB is the platform that VILLA has created, where brands will be able to feature exclusive and new products at VILLA locations.
Stalley, Ohio native and member of Maybach Music Group, is known to be fashion-forward and trend setter. He is known for wearing hats with many buttons/pins styled around them. BCG (Blue Collar Gang) is the name of Stalley’s NEW clothing line, which, for the first time, will be introduced at the VILLA LAB. The Blue Collar Gang line is inspired by the self-made mentality Stalley developed growing up in Massillon, Ohio.
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. For this Fall season, NEW ERA will be introducing several new styles of hats, from the melton wool strap-back cap to the Button Up knit cap.
The VILLA LAB will be introduced officially at select VILLA locations in Philadelphia (November 8, 2012), Cleveland (November 13, 2012), and Chicago (November 15, 2012). The VILLA LAB will feature: customization options for NEW ERA hats, availability to purchase BCG apparel for the FIRST time ever (sold exclusively at VILLA), performances by Stalley and fellow BCG members (Boldy James, ST 2 Lettaz and Vada), and special invited celebrity guests. The legendary DJ Clark Kent will be a special guest DJ for VILLA LAB in Philadelphia on November 8. There will be a lot of surprises, so you don’t want to miss out!
Established in 1989, VILLA is a rapidly growing Philadelphia-based lifestyle fashion retailer, with stores located in urban centers in DE, IL, MI, NJ, NY, OH and PA. VILLA uniquely provides the entire fashion hook-up from footwear, clothing, and accessories. VILLA created Join The Movement (JTM) to revitalize urban communities by developing, supporting, and delivering opportunities that provide educational support, environmental improvement, and economic empowerment for teens. From our employee volunteer programs to the iMac computers, free for anyone to use in our in-store lounge, we are more than a retailer, we are committed to each community’s advancement and development. For more information, visit www.ruvilla.com.
© 2012, @BWyche. All rights reserved.