Social media has become an extremely important tool for artists, especially during the COVID-19 pandemic, which has dramatically affected the music industry. This has seen many artists build up their online visibility as social media gives them an alternative platform to share their art with the rest of the world and connect with their fans. But how does one use social media to effectively promote their work? Steven Ridzyowski, a TikTok sensation and fast-rising artist, shares how he leveraged social media to cement his place in the global music scene.
According to the talented rapper, the number one secret to growing one’s reach is to have an effective social media strategy. This means knowing the target audience and on which platforms their music is likely to get a lot of attention. Ridzyowski also notes the importance of being authentic and consistent in posting and releasing music.
“Like any other venture, growing your social media presence is not easy, and there are obstacles,” says Ridzyowski. However, that doesn’t mean it is impossible to cement your place. He notes that how far someone is willing to go to make their dream a reality will highly determine their success. For Ridzyowski, this meant taking a different path at some point.
Steven Ridzyowski notes that music is something he has wanted to pursue professionally from a young age. But his journey to the top hasn’t been without its obstacles, which was what led him to venture into content creation. Ridzyowski is a skilled guitarist and dancer, and when he couldn’t find his way as a singer, he started playing guitar and dancing on TikTok, which has now immensely helped him on his path as an artist.
He explains that while he enjoys dancing, he also wanted to become a singer using his music to tell his story to the world. But penetrating the music industry has not been easy. As it is a fiercely competitive industry, Ridzyowski had a tough time establishing his place, considering the fact that he had just finished high school and didn’t have money.
Ridzyowski explains that it was challenging to get the finances to cover the production costs of his first single, and with no one to support him, he decided to venture into content creation and build his online presence. Ridzyowski has been a content creator for over four years, gaining thousands of followers on his social media platforms. This has made his transition into the music industry easier as he had already built an audience.
His unique style of music, high-energy performances, and impeccable voice help him stand out and get noticed, with his songs attracting massive attention. His track “Forget You” has thousands of views on Spotify and YouTube. Ridzyowski’s other singles, “Better than Ever” and “Unconditional Love,” have also trended on TikTok.
As he continues to flourish, Steven Ridzyowski proves that no dream is too big to fulfill. With his own path clear, he is now also using his platform to help other up-and-coming artists leverage social media to grow their talents.
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