Lore’l. She is the female embodiment of Hip-Hop in all it’s splendor; the grittiest parts and the prettiest parts. Within the interior lies a mind like none other. She takes care of business on and off the mic.
Our story starts with the birth of a Brooklyn bombshell beauty. Exposed to music at a young age, Lore’l was able to quickly identify and develop her talents. When a close family friend brought her to a major label meeting at the tender age of 14, Lore’l was the brink of being discovered and signed. However, the deal was shady and she was on a mission to become successful at any cost. Lore’l decided to take a business approach to her career so she could ensure that the deal will be done on her terms. She began working in Promotions & Marketing for Sony Music at age 16, and immediately advanced on an upward spiral. She started off singing hooks for local male rappers and she realized that she could “out rap” them if she wanted to. With a new found motivation, Lore’l began rapping herself and fell in love with the art form. Building a buzz lead her to participate in daily freestyle sessions in the “Training Room” helmed by the legendary group, The Outsidaz. She continued to move discreetly through the industry as she honed her skills, which guided her to start rapping for the Sony Executives, who were blown away and overtaken by her amazing talent.
While working at Sony Music, the executives would often call on the teenage Lore’l to flow in rap cyphers in the office with signed artists. The showcasing of her skills led to Lore’l being featured on the remix of Lyfe Jennings’ hit single “Must be Nice.” On the heels of the success of the remix, Lore’l clicked up with New York’s biggest female club promoters, Jingling Baby. By having a hit record on the streets and being present at all of the premiere events networking, soon after Lore’l was featured on T.I.’s Grand Hustle Compilation Mixtape.
Putting business first, Lore’l moved to Miami and began her studies in Entertainment Law. In no time, she made an impact on the local rap scene. The hottest venues became her stomping grounds and her stock rose as she performed weekly. While keeping to her studies, Lore’L was performing, recording, managing local artists and working for Slip N Slide Records. After hearing a few Lore’l songs, Red Café immediately put her on the remix to his smash hit Hottest In The Hood featuring Diddy, Lloyd Banks, Juelz Santana & Busta Rhymes. The song became a national hit on commercial mixshow radio. When she started to receive responses from around the country, Lore’l packed up her belongings, her dog, and drove solo from Miami back to her home in NYC, and as they say, the rest is history…
Lore’l is now guiding her own path to success. The perfect combination of beauty and the boss and her star is shining as bright as ever. Lore’l had her own nationally recognized single and video, “Make It Pop” and been has been featured on singles and videos with the likes of Fabolous (Tonight), Cory Gunz (I Got This), Jae Mills (Doin My Thing), Smoke DZA (First Class), Amerie (Why R U), Maybach Music Group (Slow Down) and others while her own music is becoming a staple on New York City’s Hot 97 and Power 105 and Sirius-XM. After her critically acclaimed “Welcome To The Movie” project, Lore’l is set to release her new EP, “Leading Lady” on April 10th. Lore’l is on her way to securing a major label situation on her own terms.
© 2012, Brandon Wyche. All rights reserved.