Usher recruits Nas and songwriter Bibi Bourelly to raise awareness for the victims of racial injustice and police brutality. Along with the new music, the interactive experience “Don’t Look Away” is also being introduced which uses facial recognition technically with a camera-enabled device. It allows viewers to look into the eyes of unarmed victims and be accessible to control the video stream. The catch is that the song immediately stops if the viewer turns away.
“In writing this song, I was motivated by the events involving prejudicial injustice that are still happening today,” said Usher about the song. “The reality is that racial bigotry diminishes the lives of too many people in our country. We have to come together as a country to solve these problems and this is one way I can contribute. I chose to introduce the song through the ‘Don’t Look Away’ experience because it is important not only to feel the issue but to face it. The pain and suffering that these victims and their families have endured is something we must never forget. When we look away from this problem it gets worse. To fix it, we have to face it.”
Usher is set to debut Chains live during his performance at the TIDAL X: 1020 concert in Brooklyn later this month.
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