Jay Z has ventured into the soft drink market. Hov has announced the launch of 20/20, a drink that as an “Arnold Palmer” sort of flavor. The drink is obviously named after his 40/40 Clubs. The soda is targeted more for “sports-loving males.” The soda bottles will have a code that can be scanned via smartphone for people to unlock exclusive content from Hov. The beverage will be sold at Walgreens and Duane Reade. The soda was tested starting last month and has been moving at least 1,000 units per months and will be in about 7,500 stores nationwide in the upcoming months.
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