Just like his album, the launch of Dr. Dre’s Aftermath Cognac has been delayed for years now when Jimmy and Dre first announced their liquor partnership with Drinks Americas back in 2008. Well turns out the two projects are tied together and the whole point was to launch Aftermath Cognac in conjunction with Detox. Billboard got the scoop…
In the Drinks Americas Q4 earnings, which were released yesterday, the company said it would introduce Aftermath Cognac in the next 60 days. The production, supply and European distribution of the cognac will be handled by Abecassis Cognac, a cognac producer.
Following that, an 80-proof flavored and unflavored sparkling vodka will hit the market, also within the next 60 days.
According to the earnings statement, the cognac and vodka will be introduced at the same time as Dr. Dre’s long awaited “Detox” album and will be part of an integrated marketing plan surrounding the project. In late, July Dr. Dre told USA Today that the album would be out in “November or December”.
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