I believe this is a commercial or short documentary for New Balance. Throughout the video Don Cannon talks about his daily grind (routine), his story, all while wearing New Balances. Towards the end he mentions the word “balance” a lot, and he even goes to a store and purchases a pair of new balances in the video. Nice way to advertise, he gets looked at everywhere he goes from the club to the studio, and similar to Swizz Beatz if he’s hot then every fan will want to jock his swag. I am not sure if New Balances will make their way back into my closet but they are very popular in the DMV area still.
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