The Old DVD Rapper or the New Wave Social Networking Rapper???

May 4, 2012 11


This is a follow up to my Top 5 Philly Artists post where a lot of comments were generated and there was a variety of names thrown out there. Only way to summarize it was the well known rappers from the DVD era here in Philly and the new wave rappers who may have never been on a DVD but who’s buzz is just as big off social networking sites like Facebook, Twitter, Instagram and more.

There are many types of artists but these are the two that I see the most of nowadays.

The old DVD rapper may not be old at all but the DVD era is where his name was built. He comes from an era when rapping on a DVD was “the shit” and gave out instant “hood fame”. These rappers are many of Philly’s rappers today. No knock on DVDs because we all watched them, recited their bars, ran to our homie crib to show him the DVD and how this rapper did this and spitted that. Well time has changed and unfortunately the DVD game isn’t the same since everything is expected to be uploaded instantly now.

The new wave rappers as I call them, tend not to go the DVD route but instead capitalize off social networking sites like Facebook, Twitter, Instagram, Google plus and more. These are rappers who have managed to create a following, a buzz off their music via social networking sites only. I’m not factoring in shows but I’m talking about how their name and buzz slowly started to grow. No knock on the DVD rappers, because they are finding their followers on Twitter and Instagram and connecting with them as well. But they are not known from social networking sites first that’s all I’m saying.

Sidebar: The next generation of rappers and some of these DVD rappers are not on the radio at all. So you have people who never went to Cosmic Kev for radio spins, but are making an impact off pure buzz of social networks.

So there you have it, there are many kinds of rappers but these are the two I see the most of, who music I post the most of and more.

I will ask you this, which has a bigger impact? Being known for them classic bars or shit talking on DVD or the new wave social networking rapper who connects more with his virtual fans???

There may not be an answer to this, both maybe needed, you may favor one over the other. Let me know in the comments section below.

Make sure you read my post on Philly Support Philly here.

© 2012, . All rights reserved.

  • As far Philly fans, I’m definitley saying the “old DVD” popularity makes a big difference in how hard you gotta work for success. But making a bigger impact nationwide, I’m gonna say the virtual artist because it’s about grinding hard enough to keep up with them people who already made a name for themselves!

  • As far as Philly, I’m gonna say the “old DVD” rapper has an easier path to reaching success than someone fresh in. But nationwide, I’m gonna say the virtual rapper because it’s about grinding hard enough to keep up with the people who already made a name for themselves in the past!

  • Scorp Da Boy

    As a Philadelphia artist that can truly speak from the aspect of a DVD rapper and a new age social network artist, it’s not about picking either because quite frankly the DVD is obsolete as a medium for any information storage. I personally feel that yeah, the rappers that recieved notarity off of DVDs got their fans from that formula years ago, but the youth is the primary consume, an ultimately the future of any artist trying to make a name for the themselves today. So in order to reach the younger consumer, you have to go where they are. Where is that? The Internet social networks and blogs. So if you were on DVDs before, note that everybody that was probably watching the DVDs are your age and most of the kids never saw, or wouldn’t remember you. That’s why you have to conform and adapt to new changes in the music industry wether you like it or not. New artist come and new artist go everyday. Make it your business to stay in the people’s faces as much as you can (after you get your image right, of course). #weedout

    • mmillions24


  • AnonymousThomas

    Good follow-up in this series fam. Much needed. Whether or not cats think about how you are posting these, they have to respect it. I personally respect your un-bias approach regardless of the topics or content that is presented on this site. You are an essential key to helping revive the city’s musical history. A true journalist doesn’t get locked into bias.
    At any rate I totally agree with your points on the DVD vs. SocNet era artists as it relates to Philly hip-hop/rap music. I think the younger artist drove the internet presence and supported those artists at live venues at super crazy turnouts. In my opinion, I think the internet era artists are capitalizing more than the DVD era artists in the vein of live show support. For example, Chilly Moody grew from the Twitter presence earlier when he was heavily supported by the P3 Movement camp. They were flooding the Twitterverse with his debut of the “West Chilly” (producer Wesmandchild) project. The buzz from that project catapulted Chill Moody in that aspect and it translated over into his live shows (turnout). That is a huge difference compared to the DVD era based Philly artists; they never had the ability to transition the DVD audience into live show supporters. Reason being is that the DVD era artist lacked in producing projects that their fan base would come and support. They were sort of trying to stay so gutter and raw that the industry was not seeing the viability of sales translating from the bare bones freestyle battles. Philly DVD artist got boxed in by default. 106 and Park Freestyle Friday did offer a slither of hope but very few of those artist survived to this day. Battle rap is a tough sell. Very few were able to make the transition. Even a battle rap orientated artist like Meek Mill had to hunker down and really make songs and improve his appearance. Once the cornrows got snipped, his brand got more respect from an industry aspect. In closing, yes both eras have their fan base and rightfully built that base by different means of communication formats, but this internet era is at warp speed and generate a little show money while building enough fan base to win at the bargaining table after the ink is dry. DO THE MATH!

  • I totally AGREE w/ SCORP… I use to watch the DVD Rappers but now I only pay attention to the Internet Rappers because I’m on the NET everyday, I don’t have enough time to sit still & watch Rappers on DVD! I favor the “SOCIAL NETWORK RAPPER” over the “DVD RAPPER” because now U can keep track of how many ppl that are actually paying attention to U by the Views/Downloads… Numbers DON’T LIE, plus the Internet is FREE, Everybody don’t wanna spend money on NEW RAPPERS that they’re NOT familar with!
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  • The DVD era has came and went but there are artist in our area who is still capitalizing off their previous success and that’s dope because those videos created an outlet for local artist to have been seen.

    For myself I think that social networking has been more conducive because I don’t have a buzz locally but social networking has helped me reach people all over the world.

    With that being said I think that both can make an impact in a upcoming artist career. You just have to find your niche.

  • @FlashAmorosos

    The dvd’s and the social networks were always what just seemed like great marketing tools. I’ve never been a huge fan of either one because neither of them are based off pure talent. Both are based off popularity and hype. Though there are a few from both groups i thought were talented, but on the other hand both gave untalented people a stage.

    In terms of which had the bigger impact, i believe the DVD impact was crazy. I didnt participate in too many of them, but i was excited when new ones dropped. me and the homies definitely use to be entertained by them, EVERYONE was.

    As for the social networks, for the artist movement. i dont think the impact was as big. now before ppl start disagreeing, think about it. Today, social networks are EVERYTHING, its nothing major to us. anyone can do it. i think its very helpful for artist, but i dont think twitter/facebook alone can build you a buzz unless its an exceptional situation (i.e. @Peanutlive215), The DVD movement was new when it happened, everybody wasnt able to be on them, and everybody couldnt make one. And i guess im considered a “social network artist” because i didnt do the dvd’s, so my opinion isnt bias. im just saying. but they both are great promo tools

  • The game has definetely changed with time…The DVD era was huge especially when the footage was chopped down and posted onto youtube. I remember being all the way out Lock Haven University snapping, reciting that Meek shyt “run up on you broad day while ya man wit you…” fuckin classic. The DVD era gave you that grimey street we out here struggling feel. You got to watch niggas mature over the years…(even if it was getting better or falling off). You got to see which rappers got big heads off the exposure & the ones who were 1 battle wonders. The DVD era is what makes people fuck with with so heavy because you actually get to see where he started. You cam respect his career because you can see him grow through his music. Nowadays the social networking era is like a musically cheat code. Don’t get me wrong you still have to grind but it’s not the same as standing outside or in a crowded store trying to spit your hardest & craziest bars. The social networking era is more smooth. It’s more about detail. You have to have well planned and promoted projects for them to get those downloads. The social networking era is structuring artist to that industry standard. Vs. getting ohhhs & ahhss for punchlines you have to rehearsh & learn how to move a crowd with that concert unplugged presence. But 1 thing I did notice from the responses of the top five philly artist was that alot of people who were from Jersey & Delaware was only naming guys from the Dvd Era & that goes to show how much of an impact that the DVD rappers had/have on the tri-state area. But now with social networking I know artist who got people in Cali,Texas,NC & NY banging their shyt with just 1 click of a touchscreen phone! -DTE__TREE on everything..
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  • Zeek

    Let’s be clear the DVD era of Philly rap was based on beef and face to face battles, there wasn’t many dudes who could make a good song or even write a hook. Not to take anything from those guys I was right along with everybody else buying the new headshot DVDs, but if I had to pick i’ll have to rock with the new era of Philly music simply because there haven’t been a major rap beef in the city in years yet we have movements like PeopleLikeUs,SpaceHigh,HustleRecords and Ape Gang who got the city buzzing! we all know beef sells records and is the fastest, easiest way to get you name out there! So with this new group of up and coming rappers not taking that path I have to chose them! I think this era of Philly rap is based more on your song making abilities, style and word play as much as your punch lines unlike the DVD era where it was all punch lines! #PeopleLikeU$