We were sick of watching repeat performance shot videos, there’s little to no cinematic value in a lot current day music videos because the game has been watered down by DIY directors. We were sick of getting bored 20 seconds into most rap videos, so we wanted to build out a relatable story. Somewhere in the world, somebody is ordering a pizza this very second. Our music is already something that comes organically and free from commercial influence. We wanted our videos to be the same; we’re not following any blueprint. We wanted to film something that would hold the attention of whoever’s watching!” – Down 2 Earth
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© 2017, Niyah Nel. All rights reserved.
