The Miami Heat are looking for a third straight NBA title, while sneakerheads across the land have been anticipating these upcoming Nike Lebron 11’s. Nike made a huge splash by recently announcing the release date and a few new images of the Nike LeBron 11 “What the LeBron” and the sneaker game is already awaiting these hitting stores and Nike.com. Before the Nike LeBron 11 “What the LeBron”‘s hit stores on May 31st check out a few images of Lebron latest Nike “What the LeBron” below and check out a few words from Nike.
“What originated seven years ago as a sociological sneaker experiment on the Nike SB Dunk Low has become a cultural phenomenon. “What The” are two simple words that speak volumes — a natural, intuitive reaction to something good, bad or ugly; but always open to interpretation.
The “What The #@*%” phrase invaded the sneaker sanctum and took on a new four-letter word with D-U-N-K. For the first time, Nike Basketball reveals plans to elevate the “What The” concept for signature shoes in 2014.
ORIGINIt’s part of Nike’s DNA to innovate and take risks. From day one, co-founders Phil Knight and Bill Bowerman encouraged all employees to push the limits on creativity and embrace irreverence.
Fast forward to 2007 when Nike Skateboarding footwear designer James Arizumi upped the ante on Knight’s provocative mandate with a Nike SB “What The Dunk.” It was the brand’s first shoe featuring a mashup of iconic colorways. It was pop art with a purpose, tying a designer’s method to his madness.
“I wanted to create a shoe that combined all of the best Dunks that Nike SB has created over the years into one crazy shoe that had a ‘What The ??’ factor,” said Arizumi. “We like to say Respect the Past, Embrace the Future, and now looking back, the “What the Dunk” was a time capsule that did just that.”
Reactions varied, with some entertained and others alarmed. The special edition was like a genetic mutation of the Dunk — a classic hoops shoe born on the hardwood in 1986 and revamped for skating. This makeover fueled a legion of worldwide loyalists from Japan to Geneva.LEBRON’S LEGACY
Eleven years since its inception, LeBron James’s signature shoe fuses performance technology with inspiration. His remarkable career accomplishments – two–time world champ, four-time league MVP, two-time gold medalist – have paralleled the industry-defining Nike innovation in his signature shoes. For 2014, the LEBRON 11 “What the LeBron” remixes eight product design elements from past LeBron signature shoes, along with 20 different graphics and colors from previous editions. A cornucopia of inspiration, it features some of the most popular details rooted in innovation and storytelling, setting James’s shoes apart. You’ll see 28 different elements, from the tongue detailing of the LEBRON VII to the Akron map on the LEBRON V.
Nike Basketball delivers game-changing innovation and inspiration to athletes worldwide and the 2014 “What The” versions of the LEBRON 11 and KD VI are living proof. Like artwork, the bold irreverence of each shoe illustrates that beauty is in the eye of the beholder and always open for interpretation.
The LEBRON 11 ‘What The LeBron’ is available globally on May 31 and the KD VI ‘What The KD’ is out June 7. Matching t-shirts are also available.”
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