After teasing on socials for several weeks, premium sports-inspired apparel brand Bel-Air Athletics announced the release of their limited edition November collection.
The 57-piece drop features exclusive offerings with an emphasis on elevated classics, including new hoodies, long-sleeved shirts, T-shirts, shorts, sweatpants, socks and headwear. Ranging in price from $55 – $695, key pieces include the Script Logo Short ($80), which features a large vintage Bel-Air logo, and the Gym Logo Tee ($55), a reinvention of the classic Bel-Air staple. The crowning piece of the collection is an extremely limited Bel-Air Athletics Varsity Jacket ($695), made from eco-friendly and recycled wool body with vegetable leather sleeves and heavy embroidered appliques.
The new offerings are the first look into Bel-Air Athletics’ global relaunch, showcasing an upward shift from a nostalgia line to a sports-inspired premium apparel brand. Sourced in Italy under the management of the brand’s new production and distribution partner, 3 8 0, each item is hand-made and leverages premium materials, trims and hardware to bring an elevated aesthetic, quality and design. To further fuel the international expansion of Bel-Air Athletics, 3 8 0 has also placed a wholesale team in its showroom, set in the heart of Milan, Italy’s fashion district.
The entire Bel-Air Athletics product offering has been redesigned and sourced in Italy under the management of the brand’s new production and distribution partner, 3 8 0. Additionally, every single product is hand-made and leverages premium materials, trims, and hardware. To further fuel the international expansion of Bel-Air Athletics, 3 8 0 has also placed a wholesale team in its showroom, set in the heart of Milan, Italy’s fashion district. As of January 2021, the brand’s seasonal collections will be stocked in leading international department and concept stores.
“Evolution and innovation are critical to any successful brand and Bel-Air Athletics is no exception,” said Samyr Laine, the Bel-Air Athletics Brand General Manager. “While we’re thrilled with the brand response to date, we see an opportunity to grow our global imprint and deliver unparalleled product quality. This new direction will set the foundation for Bel-Air Athletics to influence the luxury fashion space for years to come.”
In addition to the seasonal collections, Bel-Air Athletics will release exclusive online drops, via the revamped direct to consumer platform. With an emphasis on elevated classics, the first, November online drop features an extremely limited Bel-Air Athletics ‘Varsity Jacket’ made from eco-friendly and recycled wool body with vegetable leather sleeves and heavy embroidered appliques. The drop also includes an array of new hoodies, long-sleeved shirts, T-shirts, shorts, sweatpants, socks, and headwear. The 57-piece unisex collection is slated to release on belairathletics.com in November 2020.
Visit www.belairathletics.com and follow @belairathletics to stay up to date with future collections from Bel-Air Athletics.
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