Multihyphenate artist Aries has returned with his first new music in over a year. The rapper/singer/producer’s brand new single “FOOL’S GOLD” is out now and was written and produced by Aries. Also out today, the song’s official video which was co-directed by Aries, follows the rising talent from the depths of a gold mine out into scenes full of glitz and glamour.
“FOOL’S GOLD” is the follow up single to Aries’ debut album WELCOME HOME, which was released independently on his record label WUNDERWORLD in 2019. The album, which includes stand out singles “SAYONARA,” “CAROUSEL,” and “BAD NEWS,” matches melodic vocals with rock and rap fused production and has gone on to accumulate over 200 million streams worldwide. Stretching his creative output beyond just music, Aries also launched his WUNDERWORLD brand last year, featuring his own clothing designs and illustrations.
Taking an unconventional route to build a fanbase, Aries first made a name for himself on YouTube, putting his self-taught production skills to use by recreating the beats behind popular songs in 2 minutes. As these videos gained momentum Aries simultaneously posted his own music videos on the platform, building an avid fanbase of over 430,000 subscribers in the process. Following the release of his debut album WELCOME HOME, this legion of die-hard fans showed their support as Aries sold out all 21 dates of his North America and Europe tour, and in doing so announced his presence as one of the most in-demand new artists on the live circuit.
With this new release, Aries is taking his musical prowess and all-encompassing creative vision to unparalleled territory as a must-watch artist on the rise. Stay tuned for more Aries.
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© 2020, Seth "Digital Crates" Barmash. All rights reserved.
