After partnering with Spotify for their global RADAR campaign, The Kid LAROI followed up with the digital repack of his project F*CK LOVE (SAVAGE). Listen HERE. Debuting at #3 on both Billboard’s Top 200 Charts and Spotify’s Top Global Albums with over 150 million Spotify streams since it’s release, LAROI is proving to be a steady contender. In the 5-minute clip, The Kid LAROI traces his earliest ambitions and the journey he’s taken to get to the point he is right now with appearances from Grade A’s Lil Bibby, Peter Jideonwo & late mentor Juice WRLD. Watch HERE.
In March, Spotify launched their global emerging-artist program, RADAR, to help artists across all stages of their career use the strength of the platform to deepen connections to their audiences. They recently doubled down on that commitment by launching the RADAR Global Hub, and continuing to expand RADAR in the U.S. through our newest partnership with teenage hip-hop artist The Kid LAROI.
“The Kid LAROI is an artist we’ve been watching closely for the last eighteen months,” says Ned Monahan, Spotify’s Head of Global Hits. “LAROI developed a rabid fan base in Australia and then translated it to an even bigger audience in the U.S., which is incredibly rare and speaks to his potential as a global hit maker. The vulnerability and boldness of his music places him at the heart of young music audiences across the world. We can’t wait to see LAROI break on a superstar level.”
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© 2020, Seth "Digital Crates" Barmash. All rights reserved.
