Up-and-coming Cleveland emcee TreaZon doesn’t need a “Reason” to stomp out the competition in his fired-up new video in support of his forthcoming album, I Shouldn’t Be Alive.
When he set out to record this track and others off his new record, TreaZon admits to being inspired by two disparate sources: the birth of his daughter and everyone who tried to bring him down. He channeled those feelings into creating some of his best work yet, which is evident in a banger like “Reason.”
And in the visuals for the single, director Brett Vance followed the rising rapper to one of his favorite haunts, the 16-Bit Bar + Arcade in his hometown. Much like his sources of inspiration, the track and the video’s setting add a layer of contrast to the affair. At one moment, TreaZon talks his sh*t and spits quotable bars, and at others, you’re getting nostalgic feelings while wishing that you, too, were surrounded by classic arcade games and pinball machines.
Check out the visuals and head out for to your preferred digital retailer or streaming platform to support the track. Stay tuned for more content off, I Shouldn’t Be Alive.
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