Heating up the summer to a boiling point, emerging superstar Coi Leray reveals a new single entitled “At The Top” [feat. Kodak Black & Mustard]. Listen to “At The Top”—HERE.
Over simmering and smooth production from GRAMMY® Award-nominated West Coast titan Mustard [YG, Ty Dolla $ign], Coi slides through hypnotic verses before admitting on the hook, “At the top, it gets lonely,” and reminding, “There’s levels to this shit, just gotta have patience.” Meanwhile, multiplatinum phenomenon Kodak Black pulls up with a hard-hitting cameo carried by his instantly recognizable flow.
The 2021 XXL Freshman shows no signs of stopping or slowing down either. She recently served up “Bout Me.” Receiving critical acclaim, Complex praised her integration of “of pop and hip-hop worlds, with her oscillating between staccato raps and warbling, auto-tuned vocals,” and Hip Hop Weekly noted she “keeps the hits coming.”
It followed closely on the heels of the blockbuster music video for “BIG PURR (Prrd).” Right out of the gate, it racked up 1.7 million views in less than a week. HipHopDX raved, “One of 2021’s hottest collaborations has an even hotter video to match its Billboard-blazing hype,” and UPROXX put it best, “Coi Leray’s 2021 is off to a fantastic start.” It’s already amassed over 20 million total streams and counting.
Since its release, “BIG PURR (Prrd)” has spawned 660K-plus videos on TikTok with nearly 50 million views. The song has also charted on the Billboard Hot 100 and Rolling Stone Top 100 songs charts, where it continues to climb. Its predecessor “No More Parties” picked up her first gold plaque from the RIAA and scaled the Billboard Hot 100, where it’s ascending the top 30. It soundtracked nearly 500k videos on TikTok with over 71.5 million views. The “No More Parties (Remix)” music video remains in the Top 10 most watched videos on VEVO and a fixture in mtvU’s rotation.
Coi also recently made her television debut on The Tonight Show Starring Jimmy Fallon with a performance of “No More Parties.” Watch it HERE.
Accelerating her rapid rise, Coi holds a spot in the Top 5 of the Billboard Emerging Artists chart and on Rolling Stone’s Breakthrough 25. Additionally, Billboard christened her the “R&B/Hip-Hop Rookie of the Month.” Continuing her takeover, she spoke to Complex and In The Know about “first date style” and recently unveiled how to make hot banana pudding on the fan favorite original content series Cooking with Coi Leray. She also graces the lineup of Rolling Loud in Miami and New York. What’s more, Coi has received public support from industry heavy weights such as Drake, Megan The Stallion, Cardi B and CityGirls– JT & Yung Miami.
Coi Leray also stars in a new campaign for the SKIMS “Cozy Collection” by Kim Kardashian West. The Cozy Collection is now available for purchase on www.skims.com. For the campaign, Coi Leray modeled the new collection and linked up with singer Destiny Rodgers for a special SKIMS TikTok to Destiny’s song, “Tom Boy” which was reposted on Instagram stories and praised by Kim Kardashian West. Coi can be seen in the official video for the revamped single.
Stay tuned for more exciting news to come from Coi Leray as she continues to ascend into viral superstardom!
© 2021, Seth "Digital Crates" Barmash. All rights reserved.
