There are artists whose pain can be heard in their music, and those whose pain can be felt. San Francisco native Lil Yee has built a career on his ability to forge those connections with listeners, and continues to pack abundant, raw emotion into each track as he prepares for the November 26th release of his latest album, Unbreakable, via EMPIRE. Spanning 13 tracks with guests from all over the country, such as PnB Rock, Babyface Ray, Shaun Sloan, TEC, and fellow Bay Area heroes Lil Pete, Lil Bean, and Rexx Life Raj, the project is Lil Yee’s most personal yet. Though Lil Yee’s music has largely benefited from his emotional delivery and exploration of sounds beyond The Bay, his motivation remains in bringing inspiration to the neighborhood that raised him. “I make music for people going through the struggle,” says Lil Yee. “I talk about the ups and downs of the life experiences I’ve been through… People hit me in my DMs and say, ‘Man, that song is helping me get through life.’”
That admirable intention is as evident as ever in Lil Yee’s new “Going Crazy” video, which he shares along with the announcement of Unbreakable. The video presents a dual image of Lil Yee, transitioning from shots of the Bay Area Emcee iced out, pouring up in the backseat of his whip, to ones where he’s trekking frantically through the wilderness in a straight jacket. As the video progresses, Lil Yee reflects on his burdens and blessings over the instrumental’s soft piano melodies, rapping, “And I can front like I’m happy ‘bout my situation/So much negativity, I had to switch locations.” Yet, as the track winds down, Lil Yee takes inventory of what matters most in life, looking to his future and his family’s as he rectifies those conflicting images, bridging the gap between the woes and wonders of his life.
Unbreakable is the first full-length release from Lil Yee since 2019’s Live 4 It, Die 4 It, which saw the Bay Area rapper expand his sound beyond the traditional Mob music styles of his hometown into the melodic trap stylings of Atlanta and the snapping West Coast sound favored in L.A. and the East Bay. In 2021, Lil Yee aims to take his versatility to new heights while remaining rooted as ever in the San Francisco streets on the upcoming Unbreakable, available November 26th via EMPIRE.
Watch “Going Crazy”: https://www.youtube.com/watch?
Buy/Stream “Going Crazy”: https://music.empi.re/
Pre-Save Unbreakable: https://music.empi.re/
© 2021, Seth Barmash. All rights reserved.