It’s finally on the way.
Critically acclaimed St. Louis artist, rapper, writer, and producer Smino revealed the title of his anxiously-awaited third album and full-length debut for Motown titled, Luv 4 Rent. He appeared on the hilarious YouTube Originals short, What Say What, hosted by the incomparable Teddy Ray and presented by HOORAE as part of “Bear Witness, Take Action 3”—a six-part special event series hosted by Common and Keke Palmer which is executive produced by Smino. New specials drop December 7-8 only on YouTube.
In the 18 minute-plus video, Smino pulls up on Teddy for an in-depth interview out of the comedian’s “mama crib.” Smino dons an eclectic-fly leather jacket, while delivering a riveting sonic-infused performance of his new single “I Deserve.” Meanwhile, they discuss other St. Louis-born icons such as Nelly who had a big impact on the multi-talented powerhouse. Teddy goes on to call him “one of the most talented artists in my lifetime in this generation.” All kinds of hilarity ensues during the conversation with Smino along with a glimpse into his music world.
Smino paved the way for the forthcoming album with “I Deserve” [feat. N.O.S.]. It has racked up over 5 million-plus streams and a half million views and counting on the music video thus far. Inciting critical acclaim, The FADER called it “a stoner anthem from the heart,” and HIGH SNOBIETY cited it among “The Best New Music You Need to Hear (& Why)” and noted, “Smino turns a soulful beat into a luxe stoner anthem and reminds us why he deserves it all.” In addition to plugs from Pitchfork, Vibe, and more, HYPEBEAST named it one of the “Best New Tracks,” and Brooklyn Vegan hailed it as “an appealing blend of melodic sing-rapping and jazzy keys.”
Get ready for more soon.
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