Determined to showcase his home city’s best rising talent, Young Dolph is cultivating a movement in Memphis with his Paper Route EMPIRE label. Recruiting PRE signees Jay Fizzle and Snupe Bandz, Dolph shares “Here We Go,” his latest video. Produced by Memphis’s own Sosa 808, “Here We Go” is a thumping taste of Tennessee trap, leading off with a powerhouse verse from Dolph (“Bury me in a Dolce & Gabbana coffin”), before Fizzle unleashes flex-heavy triplets, and Snupe dances around the beat with a tumbling flow. In the video, Dolph, Snupe, and Fizzle trap out of a Memphis mansion, counting cash in the presence of scantily clad models.
“Here We Go” is the latest video from PAPER ROUTE iLLUMINATi, Paper Route EMPIRE’s first-ever compilation mixtape, following recent clips for Snupe Bandz’s “Remember” and Key Glock & Snupe Bandz’s“Bandaid.” The mixtape represents the culmination of a long and fruitful rise for Young Dolph–the mogul is ready to flex his A&R and CEO muscles, bringing a new crop of talent to the forefront. Along with Key Glock and Snupe Bandz, the tape features standout contributions from street favorites like Big Moochie Grape and Kenny Muney, and new signees like PaperRoute Woo, Big Unccc, and PRE first lady Joddy Badass. The 23-track tape offers the label to showcase its roster in plenty of combinations, and leaves room for big shots like Dolph, Glock, and Moochie to show off on solo songs of their own. Featuring an appearance from Gucci Mane and production from Bandplay, Memphis beatmakers like Tay Keith, DJ Squeeky, and Sosa808, ands trap titans like Drumma Boy and Budda Bless, PAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.
PAPER ROUTE iLLUMINATi continues a banner year for the label, following up the release of Dum And Dummer 2, a collaborative album by Young Dolph and Key Glock. Debuting at #8 on the Billboard 200, Dum and Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which debuted at #8 in 2019.
PAPER ROUTE iLLUMINATi is available to stream everywhere via Paper Route EMPIRE.
Watch “Here We Go” ft. Young Dolph, Jay Fizzle, & Snupe Bandz:
https://www.youtube.com/watch?v=D58nwIpkjIk
Buy/Stream PAPER ROUTE iLLUMINATi: https://music.empi.re/preilluminati
Also check out new visual from Joddy Badass for the song 333 streaming below!
© 2021, Seth "Digital Crates" Barmash. All rights reserved.
