West London superstar Central Cee announces the “Still Loading World Tour.” Kicking off in October, the “Still Loading World Tour” starts in the United States, where Cench will perform his first-ever American headlining dates, before heading to Europe on October 31st. The tour culminates in London on November 22nd, as Cench headlines a special show at the historic Alexandra Palace. Australian fans should stay tuned for the announcement of dates in Melbourne and Sydney. Tickets are available for sale on Friday August 5th.
Central Cee’s announcement of the “Still Loading World Tour” arrives on the heels of “Doja,” the rapper’s viral new smash. The track marked a huge moment, as Central Cee becomes the first ever UK artist to have a video directed by the iconic Cole Bennett, and hosted on Lyrical Lemonade. “Doja” racked up over 25 million streams in the ten days since its release, and over 17 million views on its YouTube video, en route to a #2 debut on the UK’s Official Charts. The song is a worldwide smash, marking his highest charting positions in Australia, Germany, Benelux, and more, and reaching Spotify’s Top 10 Daily Plays in 21 markets. The video is #9 on YouTube Trending in the U.S., and the song is tearing up TikTok, where it has inspired 750k video creations and over 750 million video views.
With an international appeal and high anticipation around his every move, Central Cee is the UK’s hottest and most followed rapper, with a social audience of over 8 million, and an awe-inspiring 2 Billion global artist streams. Transcending the UK rap scene, 65% of Central Cee’s fans are outside of the UK, with him regularly charting across the globe.
Earlier this year, the West London-hailing rapper whipped up a frenzy with the release of his critically acclaimed 23 mixtape – a project that debuted at Number 1 in the UK official charts and followed on from 2021’s Wild West, which was the highest-selling British debut project of the year.
Accolades are numerous for this high-flying young artist. Following on from his chart-scaling single and platinum viral hit “Obsessed With You,” Cench released a GRM Daily Duppy, which went on to be the highest charting in history. Earning a stellar position in 2022’s BBC Sound Poll, Central Cee consequently received an astounding three Brit Award nominations – for Best New Artist, Best Song, and Best British Hip Hop, Rap, Grime act. Also, his feature on the platinum-certified “Overseas” with D-Block Europe, which was one of 2022’s highest-selling UK Rap singles.
A keen fashion head, Cench has previously dropped a limited run of merch in collaboration with UK Streetwear brands Corteiz, and Trapstar, both of which sold out in minutes.
With co-signs from The Guardian, Pitchfork, NME, Clash, Complex, Crack, Lil Baby, Big Sean, Wizkid, Jacquemus, Louis Vuitton, Virgil Abloh, and Drake, Central Cee is the biggest name of the moment and impossible to ignore.
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© 2022, Seth "Digital Crates" Barmash. All rights reserved.
