The music streaming platform, Naijatastic, based in Nigeria has since its establishment in January 2017 gained massive support and use by upcoming independent music artists across Africa, especially in Nigeria.
Currently, Naijatastic has more than 500,000 active monthly listeners and more than 12,000 registered indie artists. The development of music in Africa is championed by the world’s most populous black nation, with several Nigerian artists making the continent proud in different parts of the world. This is evidenced by the recent Grammy Winning sensations – Burna Boy and Wizkid in early 2021. This shows that the African continent, especially Nigeria has many hidden gems and an enormous talent base that has not been fully explored. Naijatastic is poised to give these artists a voice and serve as a platform to help showcase these talents as they hustle to make it to stardom.
Although the platform is focused on Nigeria and most artists on the platform are Nigerians, it is easily accessible to other artists on the African continent (Ghana, South Africa, Morocco, Kenya, Uganda, Tanzania, etc.). Other African indie artists are encouraged to upload their music to the very promising music streaming platform. Collaboration in music is highly beneficial, because it usually results in something better than an artist could ever have made individually. It’s basically a combination of two creatives’ skills, styles, and knowledge, in one song. Having a profile on Naijatastic gives you this opportunity because there is a direct messaging system on the platform for registered users.
As the African music entertainment industry is gaining widespread acceptance worldwide and increased playlisting on Spotify, AudioMack, and BoomPlay, it is important for artists to consider other players like Naijatastic because it is more indigenously built and locally focused to help them reach international recognition.
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