Today, two-time, Grammy nominated hip-hop artist Joyner Lucas announced the formal opening of his frozen yogurt and smoothie shop – Oh Wow Frozen Yogurt and Smoothies – in Northborough, MA, which is near his hometown.
As part of the grand opening, Joyner will be filming a music video at the shop (269 W. Main Street., Northborough, MA) on Sunday, July 23 and is inviting all his fans to come and appear in the visual. Joyner’s new café offers a variety of best flavorful bubble teas, smoothies, lemonades, BOBA and self-service frozen yogurt.
The music video for a song that will appear on Joyner’s forthcoming album, Not Now, I’m Busy, which will be dropping soon. Most recently in June, Joyner released his new single “Broski” that included a powerful music video starring actor/singer Rotimi, which you can watch HERE. “Broski” is the fifth release from Joyner’s anticipated new album, coming after previous releases such as “Cut U Off (feat. YoungBoy Never Broke Again),” “What’s That?,” “Blackout (feat. Future),” and “Devil’s Work Part 2.”
The launch of Joyner’s new frozen yogurt shop marks his latest business venture after he co-founded Tully as a way to streamline the creative music process through digital tools. The Grammy-nominated artist – in tandem with his business partner Dhruv Joshi – teamed up to build tools to directly impact Joyner’s independent music success and now are sharing this with more artists, to keep artists in full control of their music career. With guided workflows, structured asset management, templated industry contracts, publishing and licensing support, Tully provides a 360 suite of tools for artists and to manage and grow their careers.
Please see HERE for the full menu and images of Joyner’s new frozen yogurt and smoothie shop.
© 2023, Seth "Digital Crates" Barmash. All rights reserved.
