Global sports company PUMA is launching the Mixtape collection in honor of the 50th anniversary of hip hop with Roc Nation, Paper Planes co-founder Emory Jones and footwear designer Alexander John.
Available exclusively at Foot Locker and Champs Sports, this apparel and footwear collection pays homage to an important piece of hip hop history: the mixtape. The star of this chart-topping Mixtape collection is the RS-XL with three versions of the shoe has been designed around different mixtape formats: cassettes, CDs and playlists.
Each shoe features a “LGT Tag,” an NFC-powered chip from Legitimate, that once scanned, unlocks a digital portal featuring exclusive content, weekly mixtape drops and unfettered access to life behind the scenes as a Roc Nation artist. To unlock the exclusive, unreleased music and more from Roc Nation, tap your phone to the tongue of the RS-XL sneaker.
In addition to footwear, the complementing apparel pack consisting of jackets, tees and shorts with bold graphics and music-inspired designs.
Retailing for $35-$130, the Mixtape collection is available on Friday, July 14, exclusively online and in-store at Foot Locker, Champs Sports and Champs Sports Canada.
© 2023, Seth "Digital Crates" Barmash. All rights reserved.
