Beats released a campaign spot for the all-new Beats Studio Pro, available now at Apple and authorized resellers. To accompany the launch, Grammy-nominated artist and producer A$AP Rocky directed and starred in the short titled “Iconic Sound.”
The campaign marks A$AP Rocky’s directorial debut for a brand commercial. It notably features a new song, “RIOT (Rowdy Pipe’n),” from his highly anticipated album. The track was produced by Pharrell Williams.
“I’ve been a fan of Beats since the beginning, so this has been a full-circle experience,” said A$AP Rocky. “I had a vision in mind for this project, and they provided the space for me to zone in and fully express my creativity.”
Beats Studio Pro is now available at the Apple Store and Apple.com for $349.99 (USD) in the U.S., Canada, France and Germany. It comes in four premium colors: Black, Deep Brown, Navy, and Sandstone.
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