In today’s world of opportunity, many talented artists are discouraged to see that, despite their best efforts, their social media and streaming channels just won’t grow. It’s possible that you’re creating some of your best content, and yet plateau-ing when it comes to growth. But Swish Music Publicity can help you with that.
Representing some of the biggest names in the music industry (think Jennifer Lopes, Usher, Chris Brown, Mac Miller, Jason Derulo, Tinashe, Ty Dolla $, or 50 Cent), Swish Music Publicity is a marketing company based in London, Toronto, and L.A.. They’re known for their viral marketing campaigns that have launched over 15 viral videos, breaking the 1M views mark organically, in just 48 hours.
The A&R, PR company says it has worked out the key to going viral, according to Swish director Jason Cornell.
“The key is to understand what makes people share your video but also understand how to promote the video and drive targeted attention to your video to make it build quickly on it’s own and consistently.”
Using this strategic apporach to music marketing, Swish Music Publicity has time and again reached billboard results. They understand why some videos get passed on by major networks like MTV, FUSE, or BET, and they know the mistakes to avoid in the industry.
Aside from the pretty impressive client list, it’s led to a shining reputation for Swish Music Publicity. Not only do they work with some major labels like Sony, Interscope, Warner, or Def Jam, but they’re actually the first stop for these labels, when signing a new artist. That’s because Swish Music Publicity knows more than making your videos viral. Their campaigns also focus on organically growing your fanbase, and retaining that following. They optimize an artist’s reputation, and build a strong social media rapport before introducing the big singles.
Over the past two years, Swish Music Publicity has amassed a whopping 5 billion views for the videos they put out, and they’ve got no plans of slowing down. Nor should they, because talent only makes up about 10% in the music industry, with the rest 90% being made up by marketing strategies.
In other words, artists get to put out good music, but it’s up to people like Swish Music Publicity to build that artist’s brand, and turn good music into unforgettable hits.
Website: https://swishpublicity.com/
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