There is no question that Reuben Vincent is an emerging star.
On the heels of his recent standout performances, including performing at halftime of the Charlotte Hornets vs. Indiana Pacers game on 3-20 (a true bucket list moment for the Charlotte native), and festival performances at SXSW and the Dreamville Festival, Reuben has released a new visual for his latest single “Bottle Service.”
“Bottle Service” features another breakout star in TDE’s Reason and Stacy Barthe and together they address alcoholism, its effect on the family dynamic and passed down generational trauma.
The message is as universal as it is relatable. With the “Bottle Service” video I wanted to capture the effect of alcohol abuse and how the disease mutates generationally through families. Though he wasn’t my biological father, I grew up with a man in the house who had a drinking problem, and I saw how that affected my whole family” Reuben discloses. “I wanted to capture those emotions in this video and touch on something that needs much more awareness. The highs, the lows, the pain, and the agony. Not to make things somber, but this is my sober truth.”
Reuben Vincent’s Jamla/Roc Nation debut album, Love Is War, is a conceptual, yet subtly constructed project that will place him at the forefront of debates about the new rap greats. Unpacking relationships and romantic entanglements over warm, soulful beats from 9th Wonder, Young Guru, The Soul Council, and his own production, whose collective work both modernizes and morphs boom-bap. With polished and varied flows, Reuben weighs the time spent on love against the hours necessary to pursue his art and dreams. Love Is War also features guest appearances from Rapsody, Reason (TDE), Domani and Stacy Barthe.
Reuben Vincent’s Love Is War is now available at all DSP’s via Jamla/Roc Nation Records.
© 2023, Seth "Digital Crates" Barmash. All rights reserved.
