Meet ROI, the rising Israeli artist making waves on the international R&B scene. Born Roei Edri, ROI has been immersed in music since the age of 12, and his dedication to the craft is unmistakable. What began with performances in an army band quickly evolved into a career that spans local stages, international tours, and prime-time TV appearances—including a standout moment on X-Factor Eurovision.
But ROI is more than a performer—he’s a creator who consistently pushes boundaries. His 2023 EP, Different, marks a major milestone in his artistic journey. Released under the European label Lacuna, the project introduces a fresh voice in a genre still emerging in Israel. Sung entirely in fluent English, Different bridges cultures with universal emotion and sleek, contemporary production.
The EP’s title says it all. Comprising three pulse-released tracks—Oh Baby, Good Time, and Different—the project unfolds in waves, building momentum and anticipation with each drop. This unique rollout strategy not only kept fans engaged but highlighted ROI’s versatility as a storyteller and vocalist.
Each track showcases a different shade of his artistry.
In Oh Baby, he captures the dizzying rush of new love.
Good Time turns up the heat with playful confidence and seductive energy.
Then comes Different—a heartfelt exploration of love’s complexities and the bittersweet truth that not all connections are meant to last.
With a sound that blends R&B smoothness, emotional honesty, and global appeal, ROI is proving he’s not just part of a trend—he’s shaping one. As his fanbase continues to grow across Europe, the U.S., and beyond, ROI is well on his way to leaving a lasting imprint on the global music scene.
Follow ROI’s music and journey here → https://linktr.ee/babyroi
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