Rucci‘s neck-snapping flows and raw storytelling ability helped him become one of the most promising rappers on the West Coast–and prominent hip-hop figures are taking notice. Today, Rucci officially announces his next project, Notorious, a full-length collaboration with hitmaking production duo Bankroll Got It.
“The first studio session we ever did with Rucci we made 5 fire records in one night,” say Bankroll Got It. “The chemistry was immediate so we knew we had to do a full project together.”
Known for their collaborations with Latto, Lil Baby, Coi Leray, and more, Bankroll Got It specialize in crafting singular soundscapes that mix inventive topline melodies with a radio-friendly sheen. With his raw Inglewood style and deep West Coast connections, Rucci is the perfect partner for the hitmaking duo, who grant Rucci’s street stories and furious flexes a sense of ominous grandeur. The Inglewood native operates with an unshakeable confidence, elevating his pen game to create 12 new slappers that stand with anything in his vast catalog of L.A. hits. Featuring appearances from a murderer’s row of West Coast figures, including O.T. Genasis, Kalan.FrFr, Baby Stone Gorillas, Wallie The Sensei, and Saviii 3rd, Notorious arrives on March 24th via Mackk & Co./EMPIRE and is currently available for pre-order.
“Being from The Bay and growing up listening to West Coast legends like Dr Dre, we always wanted to make a classic West Coast album,” say Bankroll Got It. “Rucci has so much depth and detail in his lyrics that we wanted to create a storyline throughout the album. Like many of our favorite West Coast albums, we added skits and sequenced the records so the entire album blends front to back, to describe Rucci’s lifestyle and what it was like growing up in Inglewood.”
Along with the official album announcement, Rucci shares the new video for “Can’t Trust It,” a Notorious highlight, following recent videos for “Lamb Chops” and “Flashlight” ft. Saviii 3rd. Backed by a slinky Bankroll Got It instrumental, Rucci slows things down, rocking a methodical triplet flow that shines a spotlight on his detailed and paranoid lyrics. Snaking between Bankroll’s sinuous guitar line and sliding bass, Rucci finds refuge at the bottom of his bong, dwelling on the positive and negative thoughts that spring from a long and reflective smoke session: “Take care of everybody make sure everybody know that/I’m him not Jim I’m the motherf*cking GOAT GOAT GOAT,” croaks Rucci on the song’s second verse. In the video, Rucci sits with his thoughts, with his boys, his bong, and a beautiful woman for company.
Since emerging in 2018 with his breakout mixtape El Perro and staking his claim as one of his region’s most vital artists with 2019’s Tako Son, Rucci has gracefully grown into his status as one of the West Coast’s top dawgs. Notorious is the proper follow up to 2022’s El Perro 2, which featured guest spots from G Perico, 1TakeJay, and Wallie The Sensei. Hits from Rucci’s deep catalog (150 million career streams to date) continue to percolate in the West Coast, including the G Perico collab “Keep Killin” (nearly 10 million total streams), the Blxst-assisted ballad “Understand“ (4.9 million Spotify streams), and “Hoodrat,” a Boosie Badazz-featuring banger from Kourtesy Of Us, Rucci’s collaborative project with frequent rap partner AzChike. Most recently, Rucci rocked the stage at Rolling Loud California, held in his hometown of Inglewood.
With Notorious on the way and Inglewood on his back, Rucci is determined to make 2023 the Year of the Dawg. Sit back and watch his rise.
Pre-order Notorious: http://
© 2023, Seth "Digital Crates" Barmash. All rights reserved.
