To punctuate the end of 2023, Doe Boy, the standout Cleveland rapper signed to Future’s Freebandz Epic Records imprint, released “Way Too Long,” an emotionally tinged melodic rap record, meant to ignite his fanbase and prepare it for more Doe Boy music in 2024.
Just a month later, “Way Too Long” is one of the country’s fastest-rising songs, thanks to Apple syncing it into its new iPhone 15 Plus commercial, “Miss You.” Doe Boy soundtracks the popular commercial, which is Apple’s newest effort to promote its latest phone, the iPhone 15 Plus. The spot has been viewed five million times on YouTube alone and regularly airs during the most-watched national sporting events, including the NFL Playoffs and primetime NBA matchups.
Last week, “Way Too Long” was the most Shazam’d song in the nation, and it will continue to air during linear TV’s most popular sporting events, including last night’s NFL Conference Championship games on Sunday.
In addition to its small screen prowess, “Way Too Long” has picked up significant steam at Apple Music, earning placements on the DSP’s most prestigious Hip Hop playlists, including Rap Life, It’s Lit!, Rap Heavy Hitters, The New Midwest and Hip Hop Risers. We’re just one month into 2024, but Doe Boy is in a mid-year groove.
© 2024, Seth "Digital Crates" Barmash. All rights reserved.
