From Cypress Hill to Wiz Khalifa, hip-hop and cannabis have a long-standing love affair. But in today’s legal landscape, that relationship has blossomed into a full-blown business empire. This exclusive list, brought to you from LAX CC dispensary in Los Angeles, one of the highest rated dispensaries in California, dives into the top 20 artists who are not just smoking the competition, but creating their own strains, brands, and accessories that are lighting up the market. Unfortunately, not all of these rap artists had success with their ventures, and we included some of these failed ventures too to show the competitiveness of the industry.
20. Drake
Drake’s partnership with Canopy Growth for the More Life Growth Company has officially ended. Initially launched with high hopes in 2019, the collaboration aimed to create a line of cannabis products centered around wellness and personal growth. However, the partnership was discontinued, with Canopy Growth deciding to part ways and focus on its core business strategies. The termination led to Canopy incurring an impairment charge of $8.6 million related to the venture. This shift also involved reallocating the facility intended for the More Life project to other research and development projects within Canopy.
19. Xzibit – Brass Knuckles
Xzibit co-owns Brass Knuckles, a brand known for its high-quality vape cartridges and other cannabis products.
Xzibit, the rapper and “Pimp My Ride” host, ventured into the cannabis industry through his association with Brass Knuckles, a California-based brand known for its potent vape cartridges and distinctive packaging. The company offered a wide variety of strains, catering to both recreational and medical users. Despite a lawsuit with investors in 2018 alleging unfair compensation, which Xzibit and fellow rapper Dr. Dre won in 2022, his involvement showcases the growing trend of celebrities embracing the legal cannabis market.
18. B-Real (of Cypress Hill):
This rapper launched his own dispensary, Dr. Greenthumb’s, and has a line of cannabis products under the same name.
B-Real, the frontman of Cypress Hill, has become a prominent figure in the cannabis industry with his dispensary chain, Dr. Greenthumb’s. Named after the group’s hit song, the dispensaries reflect B-Real’s passion for cannabis culture. With locations across California and plans for expansion, Dr. Greenthumb’s offers a wide range of products, including flower, edibles, concentrates, and accessories, as well as B-Real’s own curated line.
B-Real is actively involved in the operations of Dr. Greenthumb’s and is a vocal advocate for cannabis legalization and education. He also hosts “The Dr. Greenthumb Show” podcast, discussing cannabis news and interviewing industry guests. The dispensaries are committed to giving back to the community through initiatives like food and toy drives.
Dr. Greenthumb’s has become a popular destination for cannabis enthusiasts, helping to normalize and destigmatize cannabis use. B-Real’s influence and the brand’s commitment to quality and community have contributed to its success and impact on the industry.
Ends Partnership with LA Dispensary Partnership
Dr. Greenthumb’s Worldwide, founded by B Real of Cypress Hill, and its Los Angeles dispensary partner LAHC Inc. have ended their partnership. Both parties sought more control over the brand’s direction due to California’s changing cannabis industry. Customers should expect changes at the Los Angeles dispensary, while Dr. Greenthumb’s Worldwide is opening new locations in Van Nuys and Oxnard in 2023. B Real plans to take a more active managerial role to scale his business and promote a culture of individuality.
17. T.I. – Harvest Select Partnership
T.I., born Clifford Joseph Harris Jr., is a prominent American rapper, actor, and entrepreneur from Atlanta, Georgia. Known for his influential role in popularizing trap music, T.I. has been a prominent figure in the hip-hop scene since the early 2000s.
Throughout his career, T.I. has made several references to cannabis in his music. One of his most popular songs related to cannabis is “Dope Boys,” from his 2003 album “Trap Muzik.” The song’s lyrics mention selling drugs, including marijuana, as a means of survival in the streets.
Viola: He served as the Social Justice and Reform Ambassador for Viola, the largest Black-owned cannabis operator in the nation. In this role, he focused on social impact initiatives, increasing minority representation in the industry, and addressing the harms caused by the War on Drugs.
Harvest Select: He partnered with Harvest Select, a Georgia-based medical cannabis company, as an investor and equity partner. This partnership aimed to expand the company’s operations across the state and promote social equity in the industry.
Rapper T.I. recently partnered with Cignature, a new brand that bridges the tobacco and cannabis industries. Cignature launched with four flavors tied to T.I. and other artists like Lil Durk and Soulja Boy. The brand offers cigars, hemp wraps, and hemp-derived products. T.I. emphasizes the need for more Black ownership in these spaces to support underserved communities. Cignature will donate over $100,000 this year to youth education and community efforts. T.I. saw a unique opportunity in the tobacco industry compared to oversaturated celebrity markets like tequila.
16. DJ Khaled – Khaled Khaled by Endexx Corporation
DJ Khaled has collaborated with Endexx Corporation, a leading producer and manufacturer of hemp-derived CBD wellness products, to launch his own line of CBD products called Blesswell.
Blesswell focuses on men’s grooming and wellness products, offering a variety of CBD-infused topicals such as lotions, body washes, and muscle relief creams. Khaled has been vocal about his personal use of CBD for wellness and sees it as a natural fit for his lifestyle brand.
While Blesswell primarily focuses on CBD products derived from hemp, which contain less than 0.3% THC, DJ Khaled has expressed his support for the overall cannabis industry and its potential benefits.
15. Jim Jones – CAPO by Saucey Farms & Extracts
Jim Jones, a rapper and member of the hip-hop collective Dipset, is actively involved in the legal cannabis market. He has taken a multifaceted approach, combining entrepreneurship with advocacy:
Co-Founder of Saucey Farms and Extracts: Jim Jones co-founded Saucey Farms and Extracts, a cannabis brand offering a variety of products, including flower, concentrates, and vapes. The brand focuses on quality and unique strains, catering to both recreational and medicinal users.
Collaboration with B-Real of Cypress Hill: Jones partnered with B-Real, another prominent figure in the cannabis industry, to launch a collaborative strain called “Pineapple Saucey.” This collaboration highlights the growing trend of artists teaming up to create unique cannabis products.
Advocacy for Legalization and Social Equity: Beyond business ventures, Jim Jones actively advocates for cannabis legalization and social equity within the industry. He uses his platform to raise awareness about the benefits of cannabis and to push for policies that address the disproportionate impact of cannabis prohibition on marginalized communities.
Media Presence and Education: Jones frequently discusses cannabis in interviews and on social media, sharing his experiences and knowledge with his audience. He aims to educate people about the plant’s potential benefits and to dispel misconceptions surrounding its use.
Overall, Jim Jones is a significant figure in the legal cannabis market, utilizing his influence and platform to promote the industry’s growth while advocating for social justice and responsible consumption. His involvement reflects the increasing acceptance and normalization of cannabis within mainstream culture.
14. The Alchemist – The Alchemist’s Cannabis Co.
The Alchemist, a renowned hip-hop producer, has indeed ventured into the legal cannabis industry, although his involvement is less publicized compared to some other artists. Here’s what we know:
Alchemist Ventures: The Alchemist is associated with Alchemist Ventures, a cannabis processing laboratory based in Maryland. It’s the first and only approved social equity lab in the state, focusing on producing high-quality cannabis products while adhering to strict regulatory standards.
Live Rosin Production: Alchemist Ventures specializes in producing live rosin, a solventless cannabis concentrate known for its purity and flavor. This method involves freezing freshly harvested cannabis to preserve its terpene profile, resulting in a more flavorful and aromatic product.
Social Equity Focus: The Alchemist’s involvement in Alchemist Ventures aligns with his commitment to social equity in the cannabis industry. The lab’s social equity status aims to provide opportunities for communities disproportionately impacted by the War on Drugs.
Discreet Involvement: Unlike some artists who heavily promote their cannabis brands, The Alchemist has maintained a relatively low profile regarding his cannabis ventures. This could be attributed to his preference for focusing on the quality and craftsmanship of his products rather than extensive marketing.
While information about The Alchemist’s specific role within Alchemist Ventures is limited, his involvement in a social equity lab dedicated to producing high-quality cannabis products reflects a thoughtful and impactful approach to the industry. His focus on live rosin, a premium cannabis concentrate, showcases his commitment to quality and innovation.
Overall, The Alchemist’s venture into the legal cannabis market exemplifies the growing trend of artists and creatives leveraging their influence and resources to contribute to the industry’s growth while promoting social equity and responsible consumption.
13. Kurupt – Kurupt’s Moonrocks
Kurupt, a member of the influential rap duo Tha Dogg Pound and a former executive at Death Row Records, ventured into the legal cannabis industry in 2014 with his brand Kurupt’s Moonrocks. Known for his work with Snoop Dogg, Dr. Dre, and 2Pac, Kurupt became one of the first prominent rappers to launch a cannabis product line.
Moonrocks, the flagship product of Kurupt’s brand, are cannabis buds coated in hash oil and rolled in kief, resulting in THC levels of up to 50% or higher. The potent nature of Moonrocks has made them popular among experienced cannabis enthusiasts, but their strength may be overwhelming for novice users.
Kurupt’s Moonrocks capitalized on the growing trend of celebrity-backed cannabis brands, as more states began to legalize marijuana for medical and recreational use. However, the availability of these products is subject to the specific cannabis laws and regulations in each jurisdiction.
12. Ice Cube
Ice Cube, a renowned rapper, actor, and filmmaker, has also ventured into the legal cannabis industry with his brand Fryday Kush.
Fryday Kush:
Launch: Ice Cube launched Fryday Kush in February 2021, strategically aligning the release with the popular “Friday” film franchise he starred in.
Partnership: He partnered with Caviar Gold, a well-established cannabis company, to create and distribute the brand.
Products: Fryday Kush features a range of high-potency cannabis products, including flower, pre-rolls, and concentrates, catering to experienced consumers.
Availability: Initially launched in California, Arizona, Nevada, and Oklahoma, the brand may have expanded its reach to other legal markets since then.
Branding and Marketing:
Friday Theme: The brand’s name and logo cleverly reference the iconic “Friday” movies, leveraging Ice Cube’s cultural influence and connection to cannabis culture.
High Potency: Fryday Kush emphasizes its high THC content, targeting consumers seeking potent and impactful cannabis experiences.
While Ice Cube hasn’t been as vocal about social equity or broader cannabis advocacy compared to some other celebrities in the industry, his involvement through Fryday Kush demonstrates his entrepreneurial spirit and recognition of the cannabis market’s potential. The brand’s success contributes to the ongoing normalization and mainstream acceptance of cannabis.
11. Curren$y – Andretti Cannabis Co.
Curren$y, also known as Spitta Andretti, is an American rapper known for his laid-back flow and lyrics about marijuana, cars, and luxury lifestyle. He has been open about his cannabis use and has incorporated it into his brand and music.
Curren$y is involved in the legal cannabis market. He has his own cannabis brand called “Andretti OG,” named after his alter ego. The brand offers a variety of cannabis strains and products, including lower, pre-rolls, and vapes.
Curren$y is actively involved in promoting his brand and often shares his experiences with cannabis on social media. He has also partnered with other companies in the cannabis industry, such as Jet Life, to create collaborative products.
10. Soulja Boy Grizzly Peak Collaboration
Soulja Boy, a rapper and entrepreneur known for his hit song “Crank That,” ventured into the cannabis industry by collaborating with Grizzly Peak. Grizzly Peak is a California-based cannabis company that focuses on cultivating and producing high-quality, indoor-grown cannabis.
The collaboration between Soulja Boy and Grizzly Peak aimed to introduce a line of cannabis products that reflect Soulja Boy’s personality and appeal to his fan base. The products typically include various strains of flower, pre-rolls, and possibly other cannabis-related merchandise.
This partnership is an example of how artists can leverage their brand and influence to penetrate the burgeoning cannabis market, appealing directly to fans who resonate with their music and public persona. It’s also indicative of the growing trend of celebrity-endorsed cannabis products, which help companies expand their reach and appeal to a broader audience.
9. 2 Chainz – GAS Cannabis Co.
2 Chainz, a well-known rapper, has partnered with Green Street Agency to launch his own cannabis brand called GAS Cannabis Co. This is a strategic move for both parties, as it leverages 2 Chainz’s celebrity status and influence to promote the brand, while also allowing him to enter the lucrative cannabis market.
The GAS Cannabis Co. product line includes a variety of premium cannabis products, such as dried flower, pre-rolls, concentrates, topicals, and edibles. The brand is marketed as a “super premium” option, targeting consumers who are willing to pay a premium for high-quality cannabis products.
This partnership is a prime example of how celebrities are increasingly entering the cannabis industry. It is also indicative of the growing normalization of cannabis use, as more and more states legalize its use for recreational and medicinal purposes.
Here are some potential insights you could glean from this information:
Celebrity Branding: The partnership between 2 Chainz and Green Street Agency demonstrates the power of celebrity branding in the cannabis industry. By aligning their brand with a well-known and respected figure, GAS Cannabis Co. can quickly gain credibility and visibility in a crowded market.
Premiumization: The focus on “super premium” products highlights the trend towards premiumization in the cannabis industry. Consumers are becoming more discerning and are willing to pay a premium for high-quality, well-branded products.
Normalization: The launch of GAS Cannabis Co. is another sign of the growing normalization of cannabis use. As more and more celebrities and businesses enter the industry, the stigma associated with cannabis is gradually fading away.
Market Growth: The cannabis industry is one of the fastest-growing markets in the world. By entering this market, 2 Chainz and Green Street Agency are positioning themselves for potential long-term growth and profitability.
This collaboration could provide valuable insights for aspiring entrepreneurs and investors interested in the cannabis industry. It highlights the importance of branding, premiumization, and celebrity partnerships in this rapidly evolving market.
8. Lil Wayne – GKUA Ultra Premium
Lil Wayne, a renowned rapper and long-time cannabis enthusiast, has indeed made a significant foray into the legal cannabis market with his own brand, GKUA Ultra Premium.
Launched in 2019, GKUA Ultra Premium is a cannabis brand that offers a range of high-quality products, including flower, concentrates, vapes, and pre-rolls. Lil Wayne is heavily involved in the brand, personally curating and approving all products to ensure they meet his high standards. He has described the brand as a way to share his love for cannabis and inspire others.
Lil Wayne’s GKUA Ultra Premium cannabis brand has been expanding steadily. After initially launching in California, Michigan, and Colorado, it has now reached Oklahoma. In Colorado, GKUA partnered with Harmony Extracts to offer its products, which include high-potency cannabis strains and a THC vape pen, across various dispensaries. The brand emphasizes quality and potency, aiming to provide an “ultra-premium” cannabis experience to connoisseurs, especially in states with established cannabis markets like Colorado (Black Enterprise) (Hip-Hop Wired).
In Oklahoma, the expansion has been received positively, with products being available in about two dozen dispensaries. GKUA aims to cater to the thriving cannabis culture in Oklahoma by delivering high-quality and potent products.
7. The Game – Trees by Game
The Game, a prominent figure in the hip-hop scene, has been actively involved in the cannabis industry for several years. He has established himself as both a consumer and an entrepreneur in this space.
Business Ventures:
Trees by Game: The Game launched his own cannabis brand called “Trees by Game” in 2016. The brand offers a variety of premium cannabis flower strains, pre-rolls, and concentrates. He has partnered with several established cannabis companies for production and distribution.
The Reserve: In 2019, The Game expanded his cannabis ventures by opening a dispensary called “The Reserve” in Los Angeles. The dispensary features a curated selection of cannabis products, including his own Trees by Game brand.
Smoking Accessories: While The Game recently partnered with King Palm to launch his own backwoods type of tobacco wraps.
6. Jay-Z – Monogram
Jay-Z (Shawn Carter) is a prominent figure in the legal cannabis industry with his brand Monogram. Launched in 2020, Monogram aims to redefine the cannabis experience through meticulous cultivation, sophisticated branding, and a focus on quality.
Jay-Z’s Monogram cannabis brand continues to gain traction in the cannabis industry. Monogram was launched in partnership with Caliva, one of California’s largest vertically integrated cannabis companies. The brand emphasizes high-quality, meticulously cultivated cannabis products, including pre-rolls and flower strains, with a focus on premium consumer experiences. Jay-Z, serving as the chief brand strategist, has played a pivotal role in shaping the brand’s image and strategy.
Monogram aims to redefine the cannabis market by highlighting the craftsmanship involved in producing superior cannabis products. Jay-Z’s involvement also extends to social justice initiatives, including a $10 million fund to support Black and minority-owned cannabis businesses, reflecting his commitment to addressing the inequities caused by the War on Drugs.
The brand’s unique approach includes using numbers instead of traditional strain names, such as No. 88, No. 96, No. 70, and No. 01, which add to the brand’s distinctive identity. Monogram’s products are available through select dispensaries and an exclusive e-commerce platform, ensuring a tailored customer experience.
Product Range:
Flower: Monogram offers a variety of premium cannabis flower strains, each carefully selected and categorized based on its effects.
Pre-Rolls: Monogram’s pre-rolls are crafted with high-quality flower and come in packs of four, offering a convenient and enjoyable smoking experience.
Overall Impact:
Jay-Z’s involvement in the cannabis industry through Monogram has brought a new level of sophistication and legitimacy to the market. His influence and brand recognition have helped to normalize cannabis use and position it as a luxury product. Monogram’s focus on quality, curation, and social equity has set a high standard for other cannabis brands to follow.
5. Method Man – TICAL (Taking Into Consideration All Lives)
Method Man, a renowned rapper and member of the Wu-Tang Clan, has been a prominent figure in the legal cannabis industry with his brand TICAL (Taking Into Consideration All Lives).
Method Man’s TICAL Official cannabis brand has been actively expanding, notably entering the New York market. This move is significant as it marks a return to Method Man’s hometown, adding a personal touch to the brand’s growth. TICAL Official, known for its quality and commitment to consumer satisfaction, offers a variety of products including premium flower strains, edibles, and concentrates. The brand prides itself on quality and innovation, aiming to redefine the cannabis experience in each market it enters.
The launch in New York was met with enthusiasm, especially from local partners and cannabis culture enthusiasts who appreciate Method Man’s ongoing contribution to the community and the industry. TICAL Official’s expansion reflects its broader goal to enhance the cannabis experience, emphasizing inclusivity and quality across its operations.
TICAL Brand:
Launch: Method Man launched TICAL in 2020, aiming to provide high-quality cannabis products while promoting social justice and equity within the industry.
Products: TICAL offers a range of cannabis products, including flower, pre-rolls, vapes, and edibles, all curated with Method Man’s personal preferences and expertise.
Partnerships: TICAL has partnered with various cultivators and dispensaries across the United States, focusing on collaborations with minority-owned businesses to support diversity and inclusion in the industry.
4. Wiz Khalifa – Khalifa Kush
Wiz Khalifa is a highly influential figure in the cannabis industry, known for his passionate advocacy and successful business ventures. His involvement spans various aspects of the market:
Khalifa Kush (KK):
Brand Creation: Wiz Khalifa founded his own cannabis brand, Khalifa Kush (KK), aiming to provide high-quality products that reflect his personal preferences and passion for the plant.
Product Range: KK offers a wide range of products, including various strains of flower, pre-rolls, vapes, concentrates, edibles, and merchandise.
Partnerships: Khalifa Kush has partnered with established cannabis companies like Cresco Labs to cultivate, manufacture, and distribute its products across different states in the US.
Success: KK has become a popular and sought-after brand among cannabis consumers, known for its potent strains and premium quality.
Advocacy and Influence:
Normalization: Wiz Khalifa’s open embrace of cannabis in his music, lifestyle, and public persona has contributed to the normalization of cannabis use.
Advocacy for Access: He actively advocates for broader access to cannabis, especially for medical purposes. He’s involved in initiatives promoting the therapeutic benefits of cannabis and supporting patients in need.
Cultural Impact: Khalifa’s influence extends beyond the cannabis industry, shaping popular culture and inspiring a new generation of cannabis enthusiasts.
Business Ventures:
Partnerships and Collaborations: Wiz Khalifa has collaborated with various brands in the cannabis industry, including RAW rolling papers, to create co-branded products and expand his reach.
Investment: He has also invested in cannabis-related businesses, supporting the growth and development of the industry.
Wiz Khalifa’s involvement in the cannabis industry has been instrumental in its growth and acceptance. His brand, Khalifa Kush, has become synonymous with quality and authenticity. His advocacy efforts have helped to remove the stigma associated with cannabis and promote its potential benefits. As a cultural icon and successful entrepreneur, Wiz Khalifa continues to shape the future of the cannabis industry.
3. Snoop Dogg – Leafs by Snoop
Snoop Dogg has been a prominent figure in the cannabis industry for many years, even before legalization efforts began gaining traction. His involvement spans various aspects of the market, including:
Brands and Products:
Leafs By Snoop: One of his early ventures, Leafs By Snoop was launched in 2015 in Colorado, offering a variety of cannabis flower strains, edibles, and concentrates.
Partnerships and Licensing: Snoop Dogg has partnered with and licensed his name to various cannabis companies, creating products like vape pens, edibles, and even pet products under his brand.
Snoop’s Premium Nutrients: He also developed his own line of cannabis nutrients called Snoop’s Premium Nutrients, aimed at helping cultivators achieve optimal results.
Investments and Business Ventures:
Casa Verde Capital: Snoop Dogg co-founded Casa Verde Capital, a venture capital firm that invests exclusively in cannabis-related businesses. The firm has invested in various startups, including delivery platforms, technology companies, and cultivation facilities.
Merry Jane: He co-founded Merry Jane, a media platform dedicated to cannabis culture and news.
Advocacy and Influence:
Cultural Icon: Snoop Dogg’s long-standing association with cannabis culture has helped to normalize its use and reduce stigma.
Advocate for Legalization: He has been a vocal advocate for cannabis legalization and social equity within the industry.
Industry Influencer: His involvement in various cannabis-related businesses and investments has solidified his position as a key influencer in the market.
Recent Developments:
International Expansion: Snoop Dogg has recently expanded his cannabis ventures internationally, signing a licensing deal with Atlas Global Brands to bring his products to various markets worldwide.
Snoop Dogg’s impact on the cannabis industry is undeniable. His brand recognition and advocacy have helped to propel the industry forward and shape its cultural identity. His business ventures and investments have contributed to the growth and innovation within the market. As a cultural icon and entrepreneur, Snoop Dogg continues to be a driving force in the evolving landscape of the legal cannabis industry.
2. Yung LB – Runtz Label Collaboration With Cookies Fam
Yung LB, a Los Angeles-based artist of Tongan descent, played a pivotal role in the creation and success of the Runtz cannabis brand. As a co-founder, he collaborated with Ray Bama and grower Nick Corwin to develop Runtz, which quickly became renowned for its high-quality strains and vibrant branding. The brand gained widespread attention after its debut at the Emerald Cup in 2017, where its unique genetics and effective marketing strategies propelled it into the spotlight..
Yung LB’s marketing acumen was crucial to Runtz’s success. He utilized social media, influencer partnerships, and grassroots marketing techniques to build the brand’s reputation. His efforts included organizing pop-up events and collaborating with high-end fashion labels, which helped position Runtz at the intersection of cannabis culture and contemporary lifestyle trends..
Despite the brand’s rapid growth, Runtz faced challenges with bootlegging and unauthorized reproductions of its products. To combat this, the team continuously innovated, releasing new strains and distinctive packaging to stay ahead of copycats. This strategy not only maintained the brand’s exclusivity but also kept it at the forefront of the market.
Yung LB’s involvement in the music industry further bolstered Runtz’s cultural influence. His music, including the popular track “Runtz Yo Life Up,” and his tours with artists like Playboi Carti, helped integrate the brand into the hip-hop scene, enhancing its visibility and appeal.
Overall, Yung LB’s dynamic approach to marketing and branding, combined with his deep connections in both the cannabis and music industries, has solidified Runtz’s status as a leading cannabis brand and cultural phenomenon.
1. Berner – Cookies
Berner, a Bay Area rapper and entrepreneur, has become a prominent figure in the legal cannabis industry. He’s renowned for co-founding and leading Cookies, one of the most recognized and successful cannabis brands globally.
Here’s a summary of Berner’s ventures and contributions to the legal cannabis market:
Cookies:
Origin: Berner co-founded Cookies in 2010 with the legendary breeder Jai, originally known as “Girl Scout Cookies.” The brand quickly gained popularity for its unique genetics and high-quality cannabis strains.
Expansion: Cookies has expanded rapidly, establishing dispensaries and cultivation facilities in multiple states across the US and even internationally in countries like Thailand.
Product Diversity: Cookies offers a wide range of cannabis products, including flower, pre-rolls, edibles, concentrates, vapes, and merchandise.
Brand Influence: Cookies has become a lifestyle brand, with a strong following among cannabis enthusiasts and a significant impact on cannabis culture.
Other Ventures:
Lemonnade: Berner also founded Lemonnade, a sister brand to Cookies focused on strains with a more uplifting and sativa-dominant effect.
Grandiflora: Berner partnered with acclaimed chef Mario Batali to create Grandiflora, a line of infused gourmet foods.
Vibes Papers: Berner launched Vibes Papers, a rolling paper brand known for its quality and unique designs.
Advocacy and Influence:
Social Equity: Berner is a vocal advocate for social equity in the cannabis industry. He has spoken out about the need for more opportunities for people of color and those disproportionately affected by the War on Drugs.
Entrepreneurship: Berner’s success story serves as an inspiration for aspiring entrepreneurs in the cannabis space, demonstrating the potential for building a successful brand and contributing to the industry’s growth.
Cultural Impact: Berner’s music, fashion, and lifestyle choices have significantly influenced cannabis culture, making him a respected figure among cannabis consumers and industry professionals alike.
Berner has played a crucial role in shaping the legal cannabis market. His entrepreneurial spirit, commitment to quality, and advocacy for social equity have earned him a reputation as a visionary leader in the industry. His brands, Cookies and Lemonnade, continue to thrive, setting new standards for cannabis products and experiences.
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