TikTok continues to dominate the music landscape in 2024, revolutionizing how new artists emerge, songs are promoted, and fans connect with their favorite stars. TikTok has become the ultimate destination for music discovery, where our community of over a billion music fans discover, share, and express themselves through music, creating cultural moments and propelling both new and established artists to success, both on and off the platform.
“In 2024, TikTok truly became the music industry’s primary launchpad for music, artists, and creativity. Every year, our global community discovers a new generation of emerging artists, creates new viral hit songs, and rediscovers classic tracks, propelling them into the charts worldwide. TikTok continues to be a space for discovery, self-expression, and fandom, empowering artists to build a global fanbase, engage with the community, and build their careers.” — Ole Obermann, Global Head of Music Business Development, TikTok
As we celebrate TikTok’s role in music discovery and promotion, join us as we scroll back to this year’s most memorable songs, artists, and musical moments.
The Top 10 Songs on TikTok globally accounted for over 200 million video creations on our platform and represent more than 8 billion streams on Spotify. Notably, these tracks come from artists representing seven different countries, showcasing the platform’s global reach and cultural diversity. TikTok’s global Top Song of 2024 was the smash reggaeton hit Gata Only by FloyyMenor and Cris Mj—also TikTok’s global Song of the Summer—which saw over 50M creations on TikTok and generated 1.3 billion Spotify streams, making the track the undisputed breakthrough hit of the year. In addition, this year, 13 of the 16 Billboard Hot 100 No. 1 Songs of 2024 had major trends on TikTok, proving TikTok’s impact on track success both on and off the platform.
Latin music surged to new heights on TikTok this year, with three Latin tracks—Gata Only, La Diabla, and Alibi—dominating the Global Top 10 Songs list. These tracks amplified the genre’s global appeal and spotlighted TikTok’s role in bridging cultures and introducing listeners to diverse sounds.
“Being recognized by TikTok for having the global number one song of the year is a dream come true. I’m beyond grateful to everyone who supported this track and made it part of their lives. Thank you to all my fans for helping me take Chilean music around the world. ¥ATU$4EQUI€NE$OMO” — FloyyMenor, Chilean singer and songwriter
In the U.S., the Top 10 Songs inspired 140 million TikTok creations globally, with breakout hits like Tommy Richman’s MILLION DOLLAR BABY (VHS) leading the way. Rap and hip-hop flourished on the platform, with songs such as Lay Bankz’s Tell Ur Girlfriend and Flo Milli’s Never Lose Me going on to further success on the Billboard and Spotify charts.
“This past year that I had was so crazy. Tell Ur Girlfriend really drastically changed my life. Waking up every day and seeing someone use my sound was special, regardless if they were dancing to it or using it in a video. It made me feel like people were actually tuned in, and that’s an amazing feeling. Being on the list is cool because it just shows how much my supporters rock with me. I couldn’t have accomplished any of this without them.” — Lay Bankz, U.S. singer and rapper
TikTok’s Global Top 10 Artists showcased talent from around the world, underscoring the platform’s impact on global music discovery. For the second consecutive year, a Mexican artist claimed the top spot, with reggaeton sensation Yeri Mua leading the charge thanks to the viral success of her track Linea del Perreo. K-Pop artists dominated the Global Top 10 Artists list, claiming seven of the top ten spots, with groups like ENHYPEN and aespa captivating fans with creative campaigns and viral choreography. ENHYPEN’s track XO (Only If You Say Yes) inspired over 354,000 TikTok creations, further showcasing the genre’s cross-border appeal.
In the U.S., Sabrina Carpenter topped the list following her viral hits Espresso, Please Please Please, and Taste, which collectively generated over 15 million TikTok video creations, making her one of the biggest artists in the world on the platform. Sabrina Carpenter rounded out an astonishing year with six Grammy nominations for her album Short n’ Sweet, which she debuted to fans through an exclusive TikTok in-app experience. Emerging artists like Shaboozey, Chappell Roan, and Benson Boone also took their careers to a new level through viral success on TikTok, building connections and driving creativity within the TikTok community.
Innovation and Empowerment: TikTok’s Broader Impact on Music Promotion
TikTok has been instrumental in empowering female voices in music. Artists like Sabrina Carpenter and Tinashe used the platform to reach new audiences to hear their music, while rising stars like Dasha and GloRilla had breakthrough moments in their careers. TikTok also saw often-underrepresented genres such as Latin and K-Pop dominate listening and success worldwide, thanks to TikTok’s ability to transcend borders with global genres.
In addition to driving cultural conversations, TikTok partnered with top-tier artists including Billie Eilish, Taylor Swift, Jimin, and Sabrina Carpenter to create immersive in-app experiences, bringing fans closer to their favorite artists. Features like Add to Music App and tailored campaigns solidified TikTok as a leader in innovative music promotion, turning viral moments into chart-topping success stories.
TikTok is also a home for the songwriters and producers behind many of this year’s top songs to share their stories. Creators like Amy Allen, who contributed to the success of Sabrina Carpenter and Olivia Rodrigo, and FINNEAS, who co-wrote Billie Eilish’s BIRDS OF A FEATHER, provide fans with #behindthesong insights into their collaborations and creative processes.
© 2024, Seth "Digital Crates" Barmash. All rights reserved.
