Photo Credit: Rolling Loud / @itchyeyephotos
Founded in 2015 by childhood friends and Miami natives, Matt Zingler and Tariq Cherif (8x Billboard Hip-Hop Power Players), Rolling Loud was built out of a flourishing South Florida hip-hop community that the pair cultivated through years of concert promotions.
Kicking off the 10 year anniversary of the World’s Largest Hip-Hop Festival, Day 1 of Rolling Loud Miami set the tone for an unforgettable weekend, delivering the festival’s signature energy, iconic moments, and a celebration of hip-hop culture like no other. With stellar performances, surprise guests, and exclusive previews of unreleased music, Rolling Loud once again proved why it remains the ultimate stage for hip-hop’s finest.
True to Rolling Loud’s tradition of jaw-dropping moments, Day 1 had fans overflowing with excitement as Future began his set with a stuntman who walked out on stage engulfed in a flame suit to “Teflon Don” followed by massive hits “Low Life,” “Stick Talk,” and “March Madness.” In addition to Future’s legendary and fiery performance, Tyga brought out 310babii as a surprise guest for his set, and attendees were left buzzing when JT made her solo debut at Rolling Loud, teasing an unreleased track titled “Ran Out” during her performance.
The day began with performances from rising stars like Flyana Boss, BigXthaPlug, BossMan Dlow and Monaleo, warming up the crowd for an evening of unforgettable sets. Heavy hitters like Rick Ross, Tyga, Metro Boomin, Yeat, Lil Yachty, and Trippie Redd kept the energy soaring throughout the night. Fans from around the globe brought an unparalleled energy to the festival today. Rolling Loud continues to serve as a cultural mecca for hip-hop lovers, uniting seasoned fans and newcomers in a shared celebration of the genre.
The festival grounds were buzzing with interactive activations that added to the immersive experience including Bunny’s Bae Bar which offers free glam services to attendees, Loud Cutz for free haircuts, the Tattoo Parlour for free tattoos designed by Panda, a basketball court, Redbull skatepark and more.
Photo Credit: Rolling Loud / @itchyeyephotos
As a part of the monumental 10-year anniversary of the World’s Largest Hip-Hop Festival, Day 2 of Rolling Loud Miami packed a powerhouse lineup that included Travis Scott, Don Toliver, Kodak Black, and Sexyy Red and carried on the energy from day 1, with surprises, crowd favorites, and boundary-pushing performances.
Championing the Amazon Music stage for Day 2 was none other than legendary Travis Scott, who touched down at Hard Rock Stadium via helicopter as fans watched in awe from the crowd. As always, his electrifying presence once again closed out the festival creating pop culture history. In addition to his performance, Travis Scott brought out acclaimed actor Owen Wilson, who was on-site filming the upcoming film Rolling Loud starring alongside comedian Matt Rife.
Day 2 included a star-studded lineup of performers with each artist bringing their unique flair, and many bringing on surprise guests; Kodak Black brought out JT, Rob49 and Sexyy Red, who had already delivered a buzzing set earlier in the night, Don Toliver not only brought out Offset on stage, where the audience came together to sing him a heartfelt “Happy Birthday,” but he also brought out Cash Cobain for “Fisherrr,” and YG MARLEY surprised the crowd by bringing out none other than his mother, and rap legend Lauryn Hill. From the high-octane bangers of NLE Choppa to the genre-bending vibes of Ski Mask the Slump God day 2 was one for the books. Molly Santana previewed a snippet of an unreleased track and Reyna Roberts was the first female country artist to ever grace Rolling Loud’s stage. Lil Tjay amped up the energy with a special appearance from Dominican sensation Yailin La Más Viral.
Photo Credit: Rolling Loud / @thirdeyecreator
The third and final day of the monumental 10-year anniversary of Rolling Loud, The World’s Largest Hip-Hop Festival, was nothing short of historic. Playboi Carti closed out the weekend with a thrilling set on the Amazon Music stage where he previewed tracks from his much anticipated third album I Am Music, including teasing a new track with The Weeknd and another produced by Metro Boomin. Rolling Loud co-founders and CEOs Matt Zingler and Tariq Cherif were spotted watching the set, celebrating the close to a successful weekend.
Day 3 saw a packed lineup full of surprise guests with Lil Baby bringing out Central Cee and 42 Dugg, Denzel Curry bringing out Ferg, TiaCorine, and Lazer Dim700, and Rich The Kid bringing out Quavo. Also seen were Bryson Tiller, Polo G, Shaboozey, and more.
The weekend will go down in hip-hop history: Day 2 featured a star-studded lineup including Travis Scott, Don Toliver, Kodak Black, and Sexyy Red. Travis Scott arrived by helicopter and brought out actor Owen Wilson to help perform “FE!N”. Don Toliver brought out Offset, who received a crowd-led birthday serenade, and Kodak Black surprised fans with JT, Rob49, and Sexyy Red. YG MARLEY stole the show by bringing out his mother, rap legend Lauryn Hill. Day 1 highlights included Future’s fiery performance, opening with a stuntman in a flame suit, followed by hits like “Low Life” and “March Madness.” Tyga welcomed 310babii to his set, and JT made her solo debut, teasing her track “Ran Out.” With additional performances from Rick Ross, Metro Boomin, Lil Yachty, and Trippie Redd, fans from across the globe united in an unparalleled celebration of hip-hop, solidifying Rolling Loud’s reputation as a cultural mecca.
The festival grounds were buzzing with interactive activations from Febreeze who offered fans a sensory photo opp experience, Sprite which sponsored a basketball court for festivalgoers to test out their skills, Snipes hosted a graffiti experience where they offered people the chance to try out their graffiti tagging skills with spraypaint on a custom built wall, Redbull sponsored a legendary skatepark inside the festival grounds and Jack Daniels had a ‘Jackin for Beats’ activation which allowed fans who were 21+ to test out their drink offerings. Beyond these activations, the festival continued to host free experiences for fans including Bunny’s Bae Bar which offers glam services, Loud Cutz for haircuts, and the Tattoo Parlour for tattoos designed by Panda.
Rolling Loud’s advancement is largely credited to its dedication to cultivating community in every market they touch, paving an opportunity for them to be revered as more than just a festival – it’s a lifestyle brand. With a booming fashion and merchandising business that outsells some of the biggest artists in the world, a thriving media and production arm that creates content for other world-renown brands, and an unprecedented web3 model that integrates experience with digital ownership, Rolling Loud has built a 360º brand that fans, brands, and artists alike respect for its ingenuity and authenticity. Rolling Loud is the World’s Largest Hip-Hop Festival, point blank period. Many have tried, but none have prevailed like Rolling Loud.
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Watch clips and full performances at Rolling Loud’s YouTube.
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