After nearly a decade since its establishment, NosVies NYC — the brainchild of bubbling creative Ralphy Vies — is back and better. Established in 2015, the streetwear brand made early waves in the fashion scene with its bold yet sophisticated aesthetic, quickly gaining local support and co-signs from cultural tastemakers. Now, in 2025, NosVies NYC is relaunching with a renewed vision, expanding coast to coast and catching the eye of a new generation of trendsetters.
From the beginning, NosVies NYC earned its stripes in celebrity circles. Artists like Keri Hilson, Cam’ron, and Teyana Taylor were spotted rocking the brand in its early days, helping to cement its reputation as a label that merged authenticity with edge. That early momentum gave the brand a cult following — one that has been waiting for its return.
And the wait was worth it.
The revamped NosVies NYC has already made a splash, recently being seen on former NBA star Gilbert Arenas multiple times on his hit talk show Gil’s Arena. The appearances haven’t gone unnoticed. The sleek, elevated streetwear aesthetic Vies brings to the table has caught the attention of fashion insiders and casual viewers alike, signaling that NosVies is entering a new chapter of visibility and influence.
While the current relaunch is focusing on headwear — hats that mix urban energy with timeless design — this is just the beginning. With new designs in development in the future, NosVies NYC prides staying rooted in the brand’s signature identity: wearable pieces that carry the heartbeat of New York.
As the brand gears up for a full-scale return, one thing is clear: NosVies NYC isn’t just back — it’s evolved. With Ralphy Vies at the helm, a decade’s worth of vision is being realized. And the fashion world is here for it.
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